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The cancer screening time bomb

World of DTC Marketing

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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Hackensack Meridian Health modernizes approach to volume growth with next-gen referral analytics cloud software

Clarify Health

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.

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[WEBINAR] Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. In 2020, the company committed to investing $5 billion in research and development over the next five years. This could help to improve the lives of patients and make a real difference in the world.

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Populus Announces Corporate Re-branding and the Launch of HCP Reach

PM360

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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Neglected tropical diseases: non-profits lead the way as private sectors lags

Pharmaceutical Technology

In 2020, there was an increase in foreign aid funding , which was attributed to Covid-19 related efforts in developing countries. In Germany, pharma companies like Bayer and Merck KGaA are members of the German Network against Neglected Tropical Diseases. For example, Merck & Co. For example, Merck & Co.

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