World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Doctors Patients Training 154

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities.

Physicians 52

Physicians Networking Healthcare Healthcare 52

Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

Healthcare Sales 109

Healthcare Sales Sales Healthcare Healthcare 109

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

World of DTC Marketing

DECEMBER 15, 2021

People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. Physicians have not bought into the hype around apps.

Doctors 208

Doctors Medical Patients Marketing 208

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 94

Healthcare Healthcare Patients Marketing 94

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Digital healthcare will increase, but the idea that it could increase so quickly is myopic.

Medicine 201

Medicine Doctors Medical Media 201

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

Patients 104

Patients Healthcare Healthcare Management 104

World of DTC Marketing

AUGUST 12, 2022

He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In 2020 JAMA found that the estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Physicians 52

Clarify Health

JUNE 9, 2023

Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment. When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” And there were more.

Physicians 52

Physicians Healthcare Healthcare Patients 52

pharmaphorum

JANUARY 17, 2023

Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool. But, to truly transform healthcare for society, our long-term vision involves continuous monitoring of patients’ vital signs and general health. A practising physician, he works closely with team leaders in both early and late CVRM research.

Medicine 98

Medicine Patients Transportation Healthcare 98

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

Healthcare 52

Healthcare Healthcare Safety Patients 52

Clarify Health

JANUARY 26, 2022

As life sciences companies and clinical research organizations (CROs) navigate the FDA’s 2020 guidance to enhance diversity in clinical trials, this solution enables them to proactively reduce health disparities without unnecessary trial delays, budget overruns, or protocol amendments. To learn more about Clarify Trials, visit [link].

Recruitment 52

Recruitment Transportation Physicians Education 52

PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? We also started delivering education via text message with little chunks of info sent a couple times a week to physicians’ cell phones. Nonprofits and Community-Based Organizations.

Education 105

Education Physicians Pharma Patients 105

PM360

SEPTEMBER 15, 2022

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. The pandemic stressed the healthcare system to the point where it seemed to crack its very foundation, including who got care, what kind of care they got, and where they got it. Stress Cracks. Researchers from the Harvard T.H. The Way We Were?

Patients 59

Patients Pharma Healthcare Healthcare 59

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! Healthcare providers chose their profession because they want to help improve people’s lives.

Medical sales 52

Medical sales Sales Medical Doctors 52

Pharmaceutical Technology

APRIL 26, 2023

But experts say the complete integration of these devices and platforms into the healthcare system remains to be seen. There are a greater variety of digital inhaler systems available today, and increased uptake by patients and healthcare professionals. However, their use in routine healthcare is still limited,” adds Chan.

Electronics 115

Electronics Medical Patients Healthcare 115

PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Healthcare Healthcare 98

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). There is a shift coming to healthcare in the United States. In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 52

Physicians Electronics Medical Medicine 52

Nixon Gwilt Law

JANUARY 16, 2024

We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. As a nationally recognized law firm exclusively dedicated to advancing the future of healthcare, Nixon Gwilt Law attorneys think like the innovators they serve. A close second would be Anthropic.”

Healthcare 52

Healthcare Healthcare Management Insurance 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Physicians 40

LEVO Health

JANUARY 13, 2021

In 2020, over 3.6 Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments. billion active users as of 2020. As of October 2020, 30% of Twitter users were female and 70% were male.

Media 52

Media Healthcare Healthcare Medical 52

pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable.

Medical 101

Medical Networking Healthcare Healthcare 101

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

Patients 98

Patients Healthcare Healthcare Management 98

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

Networking 52

Networking Healthcare Healthcare Competition 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. United States Specialty Pharmaceuticals Market & Forecast 2020-2026,” BusinessWire, December 8, 2020. IQVIA Institute, March 2022.

Prescription 52

Prescription Medical Patients Distribution 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD.

Retail 97

Retail Healthcare Healthcare Marketing 97

Clarify Health

MAY 6, 2020

Leading health systems, in some of the hardest-hit areas, are using Clarify Referrals to bring patient volume back. It delivers high fidelity insight into the prioritization of physicians for engagement and affiliation. Learn more about our healthcare analytics platform here. Last updated: March 2020

Physicians 52

Physicians Patients Networking Healthcare 52

Clarify Health

JULY 1, 2020

On June 23, 2020, we co-hosted a virtual panel with Bunny Ellerin, President of New York Health Business Leaders (NYCHBL), to interview executives from NewYork-Presbyterian Hospital, CareMount Medical, and Clarify Health about the future of healthcare in New York following the peak of COVID-19. Unlikely, the panelists said.

Patients 52

Patients Medical Physicians Healthcare 52