Pharma Marketing Network

APRIL 27, 2021

HBA Honorable Mentor 2020-21, Dr. Rod MacKenzie. Rod represents Pfizer on the Board of Directors for ViiV Healthcare, a global specialist HIV company established by GlaxoSmithKline and Pfizer to deliver advances in treatment and care for people living with HIV.

Medicine 52

Medicine Networking Safety Marketing 52

LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. TikTok initiated the prevalence of short-form videos, with over 315 million downloads in the first three months of 2020.

Media 52

Media Healthcare Healthcare Marketing 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. 3 Moreover, digital platforms can be tailored to the needs of patients and healthcare professionals, offering accessible, trustworthy and up-to-date information on medicines precisely when required.

Healthcare 81

Healthcare Healthcare Electronics Safety 81

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 95

Healthcare Healthcare Patients Marketing 95

Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

Healthcare Sales 112

Healthcare Sales Sales Healthcare Healthcare 112

World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

LEVO Health

FEBRUARY 24, 2021

2020 has affected every aspect of our lives, from how we work to how we spend our free time. The impact of the Covid-19 pandemic is not temporary but a complete change in the landscape of healthcare marketing. . Statistics show that 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Pharmaceutical Technology

AUGUST 11, 2022

In addition, according to the UK’s National Health Service’s (NHS) Delivering a ‘Net Zero’ National Health Service report from 2020, the HFCs used as propellant in inhalers account for 3-4% of the healthcare related carbon footprint in the UK. Dry powder inhalers (DPIs) provide an alternative to pMDIs.

Leads 64

Leads Patients Pharma Marketing 64

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 leading to an almost $1.4 leading to an almost $1.4 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S.

Pharma 202

Pharma Prescription Medicine Manufacturing 202

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

Patients 105

Patients Healthcare Healthcare Management 105

Pharmaceutical Technology

MAY 9, 2023

GlobalData’s Cybersecurity in Healthcare – Thematic Research market report helps get a detailed understanding on how Cybersecurity impacts the value chain in the pharmaceutical sector, and the leading Cybersecurity adopters and vendors in the market. Starting at 100 in 2020, an index over 100 is more positive.

Pharmaceutical 81

Pharmaceutical Healthcare Healthcare Leads 81

World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira.

Pharma 186

Pharma Competition Prescription Doctors 186

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

NOVEMBER 19, 2020

Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from [.].

Leads 40

Leads Healthcare Healthcare 40

Pharmaceutical Technology

MAY 9, 2023

GlobalData’s Cybersecurity in Healthcare – Thematic Research market report helps get a detailed understanding on how Cybersecurity impacts the value chain in the pharmaceutical sector, and the leading Cybersecurity adopters and vendors in the market. Starting at 100 in 2020, an index over 100 is more positive.

Pharmaceutical 75

Pharmaceutical Healthcare Healthcare Leads 75

World of DTC Marketing

FEBRUARY 24, 2021

Twenty-nine percent of Americans in the survey said they received mental health care prior to the pandemic, and yet only 24% report receiving this service since the pandemic’s start” To make matters worse Americans, confined to home because of the pandemic, are getting fatter which is leading to more cases of diabetes.

Healthcare 200

Healthcare Healthcare Insurance Medical 200

PM360

JUNE 1, 2023

Calcium+Company , a leading mid-sized diversified healthcare marketing agency, today announced it has acquired CSG Health Group , a leading global scientific communications agency specializing in promotional and educational strategies and initiatives directed to healthcare professionals.

Education 52

Education Healthcare Healthcare Specialization 52

PharmExec

SEPTEMBER 12, 2022

According to a survey conducted by Florence Healthcare, 47% of research sites had adopted eConsent by December 2020, just 8 months after the WHO declared an official pandemic. Learn why Medable's Total eConsent offering is the industry-leading remote consent technology, and how it can reduce your enrolment timelines by 50%.

Patients 52

Patients Healthcare Healthcare Leads 52

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

Pharmaceutical Technology

JUNE 12, 2023

GlobalData’s Cloud Computing in Healthcare – Thematic Intelligence report offers a detailed understanding of how Cloud impacts the value chain in the Pharmaceutical sector. It includes market sizing analysis and the leading Cloud adopters and vendors in the market. Starting at 100 in 2020, an index over 100 is more positive.

Pharmaceutical 52

Pharmaceutical Healthcare Healthcare Leads 52

PM360

OCTOBER 9, 2023

Populus has been transforming the pharma marketing industry through its virtual care marketing solutions since its platform launch in early 2020. The Populus Health Technologies platform is industry-leading and has proven to be highly complementary to more established marketing initiatives to drive brand growth.”

Education 52

Education Consulting Media Healthcare 52

Pharma Marketing Network

SEPTEMBER 15, 2021

15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.

Healthcare 52

Healthcare Healthcare Networking Management 52

European Pharmaceutical Review

AUGUST 19, 2022

The market was valued at approximately $100 billion in 2020. Meanwhile, the presence of a significant number of pharmaceutical and biopharmaceutical companies, and several of the leading firms worldwide puts the US and Europe ahead in the global market. billion by 2026. According to market research , factors promoting the 4.6

Manufacturing 88

Manufacturing Marketing Pharma Healthcare 88

Contrarian Sales Techniques

FEBRUARY 20, 2023

If you're interested in healthcare in Malaysia, you won't want to miss this article from CodeBlue. In 2020, the company was accused of inflating the prices of medical equipment and supplies, leading to an investigation by the Ministry of Health.

Government 52

Government Healthcare Healthcare Medical 52

Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities.

Physicians 52

Physicians Networking Healthcare Healthcare 52

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Medical Device Success

JANUARY 23, 2022

Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? They have participated in and/or led courses at leading universities such as Harvard, Yale and Stanford. 3, 126 (2020). Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Amazon link.

Medical 100

Medical Government Leads Healthcare 100

PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. An analysis of cervical cancer screening rates per 1,000 members between January 2020 and June 2022 shows that the number of women getting screenings has declined each year. National Healthcare Benchmark Database. FDA UPDATE Aurlumyn (iloprost) injection by Eicos Sciences, Inc.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

European Pharmaceutical Review

AUGUST 11, 2023

Adakveo (crizanlizumab) received conditional authorisation by the EC in October 2020. This review started after results of a Phase III study (STAND) did not show a statistically significant difference between crizanlizumab and placebo in rates of pain crises leading to a healthcare visit over the first-year.

Marketing 82

Marketing Food and Drug Administration Medicine FDA 82

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Digital healthcare will increase, but the idea that it could increase so quickly is myopic.

Medicine 201

Medicine Doctors Medical Media 201

Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

Healthcare 52

Healthcare Healthcare Food and Drug Administration Ethics 52

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

Healthcare 52

Healthcare Healthcare Safety Patients 52

World of DTC Marketing

AUGUST 12, 2022

He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In 2020 JAMA found that the estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Doctors Patients Training 154

European Pharmaceutical Review

SEPTEMBER 6, 2023

Ultimately, this limits excessive heart contractions and improves the heart’s efficiency, according to a 2020 paper published in the Lancet. ” Regulatory approvals Mavacamten received marketing authorisation in Great Britain on 28 July 2023 from the Medicines and Healthcare products Regulatory Agency (MHRA).

Consulting 77

Consulting Management Patients Marketing 77