World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
World of DTC Marketing
OCTOBER 25, 2021
SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. This could lead to an evolution in urgent care centers, but it will require disruptive thinking.
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World of DTC Marketing
APRIL 12, 2022
healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. The bifurcation within our healthcare system is poised to get worse. (FT.COM) The U.S.
Scott’s Directories
DECEMBER 10, 2023
Precise, up-to-date information on healthcare professionals is not just an asset; it’s a necessity for B2B marketing and sales strategies. Luckily, MD Select is one of the trusted resources, offering a comprehensive Manitoba physician directory and extensive listings across Canada. How Can MD Select Assist in This Journey?
Scott’s Directories
MARCH 6, 2023
As a healthcare marketer or sales representative, you know the importance of developing successful lead generation strategies. You also know that in order to effectively generate leads, you need access to accurate information about your target customer base. That’s where MD Select comes in. What is MD Select?
InCrowd
JANUARY 24, 2023
In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. Being social and ous can also lead to more loneliness later.
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