World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Doctors Patients Training 154

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Do patients care? The answer to that would be “no.” of approvals), cancer (35.6%), and other rare diseases (24.7%). .”

Patients 200

Patients FDA Doctors Physicians 200

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. 2 and over a million actively licensed physicians 3 are available to prescribe them? A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. I’m not so sure. EHR’s have been a failure.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The old belief is that patients who are interested in new treatments ask their doctor about them.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

Pharma 230

Pharma Doctors Patients Management 230

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My

Retail 98

Retail Healthcare Healthcare Consulting 98

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 52

Physicians Electronics Medical Medicine 52

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

Patients 52

Patients Medical Consulting Doctors 52

The Marketing Advantage

APRIL 3, 2020

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Thus, it is important to sell to both audiences—physicians and office personnel.

Physicians 52

Physicians Sales Pharma Medical 52

World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Gun violence isn’t just a criminal justice issue; it’s a public health issue. It is nothing less than an immediate need. Dr. Rodriguez has been studying gun violence for more than 25 years.

Doctors 46

Doctors Healthcare Healthcare Physicians 46

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Healthcare Healthcare 98

Clarify Health

JUNE 9, 2023

When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” With long wait times still an issue, telehealth directly addresses many of these issues by giving doctors and patients an alternative, more efficient opportunity to meet. Telehealth allows physicians to see more patients.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Clarify Health

SEPTEMBER 23, 2022

Understanding provider dynamics in this setting is critical to developing meaningful, lasting BD & marketing strategies, and yet – according to a 2019 survey from the American Association of Physician Leadership , 20% of doctors plan to make a career change within 12 months and as many as 70% change jobs within their first 2 years.

Patients 52

Patients Recruitment Competition Physicians 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Physicians bios. Placed strategically, the QR code does wonders for marketing.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Pharmaceutical Technology

OCTOBER 5, 2022

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

Government 59

Government Specialization Physicians Education 59

Healthcare Success

MAY 9, 2023

Some popular healthcare-specific content directories include: MedlinePlus.gov SAMHSA.gov HealthGrades RateMDs Specialty sites like VeinDirectory.org NIH.gov (and NIH's MeSH) RealSelf AMA Doctor Finder (and AMA's InnovationMatch.AMA-assn.org) CMS Physician Compare Castle Connolly Top Doctors Online Review Sites Would you believe the most trusted consumer (..)

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarify Health

SEPTEMBER 23, 2022

Understanding provider dynamics in this setting is critical to developing meaningful, lasting BD & marketing strategies, and yet – according to a 2019 survey from the American Association of Physician Leadership , 20% of doctors plan to make a career change within 12 months and as many as 70% change jobs within their first 2 years.

Patients 40

Patients Recruitment Competition Physicians 40

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. But it is not a simple answer. from 2021 and reach $4.2 b2b@andaman7.com.

Prescription 105

Prescription Medical Side effects Patients 105

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

Food 105

Food Healthcare Healthcare Electronics 105

PM360

NOVEMBER 21, 2022

At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. and cater to them with solutions that are proficient and easy to connect, especially when it takes the populace over one hour to get to a doctor.

Marketing 52

Marketing Patients Education Electronics 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Physicians bios. Placed strategically, the QR code does wonders for marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. I believe this “digital fatigue” will be the biggest trend marketers will be talking about in 2023. Why Digital Fatigue Can Be a Catalyst.

Marketing 91

Marketing Patients Healthcare Healthcare 91

PM360

JUNE 11, 2022

In early 2020, conversations on Twitter about health and wellness increased 54%. But as health misinformation spread online during COVID, HCPs responded. Platforms that were once considered risky territory for medical professionals suddenly became an important space to share factual, science-based information. Basch CH, Hillyer GC, Jaime C.

Media 59

Media Education Healthcare Healthcare 59

Legacy MEDSearch

JULY 19, 2022

Today, it can be used at scale to detect signs of heart failure in at-risk patients in doctors’ offices and even at home, helping to prevent avoidable hospitalizations and support improved clinical outcomes. since it received FDA 510(k) clearance in 2020. since it received FDA 510(k) clearance in 2020.

Recruitment 52

Recruitment Medical Leads Patients 52

Medgadget

DECEMBER 1, 2022

The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty. Medgadget last spoke with Bigfoot Biomedical CMO Red Maxwell in March 2020. How does it improve on ‘traditional’ approaches?

Management 99

Management Patients Doctors Healthcare 99