World of DTC Marketing

JANUARY 25, 2022

Clunky, costly, highly regulated health systems, often dominated by rent-seeking middlemen, are being shaken up by firms that target patients directly, meet them where they are—which is increasingly online—and give them more control over how to access care. The post The era of <i>“consumer healthcare”</i>?

Healthcare 207

Healthcare Healthcare Prescription Medical 207

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

Retail 52

Retail Healthcare Healthcare Physicians 52

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

Healthcare 107

Healthcare Healthcare Marketing Competition 107

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. The question is what percentage of healthcare visits can be replaced with telehealth? 14.8%) were for patients living in a primary care health professional shortage area.

Doctors 309

Doctors Physicians Patients Pharma 309

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Clarivate

DECEMBER 7, 2021

The pandemic has worsened the healthcare inequities facing many marginalized communities, including Black Americans. Telehealth offers one means of addressing disparities – but healthcare stakeholders must step up to make it sustainable and effective in closing the gaps. of non-Hispanic white Americans 2 ).

Healthcare 52

Healthcare Healthcare Transportation Insurance 52

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

Pharmaceutical 52

Pharmaceutical Patients Physicians Consulting 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Legacy MEDSearch

NOVEMBER 9, 2022

announced that over 1,200 patients have been treated with the Early Bird® Bleed Monitoring System, the first and only FDA-approved bleed detection system. The Early Bird was launched in 2019 following a De Novo classification by the U.S. We have not only improved our TAVR outcomes but enhanced the patient experience as well.”.

Patients 98

Patients Food and Drug Administration Physicians Recruitment 98

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. Why are people so angry at healthcare workers? A gunman opened fire at a Dallas Methodist Medical Center— killing two nurses in September.

Patients 104

Patients Healthcare Healthcare Management 104

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

Patients 87

Patients Pharmaceutical Medical Physicians 87

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. And so overnight, healthcare consultations became remote. Patients like it. She has croup.”

Patients 52

Patients Medical Consulting Doctors 52

Nixon Gwilt Law

NOVEMBER 7, 2022

At the heart of these concerns was placement of the CPT Code set for RTM in the Medicine section of the CPT Manual which, in addition to physicians, nurse practitioners, and physician assistants, allowed practitioners like physical therapists and clinical psychologists to independently order and bill for RTM services.

Physicians 52

Physicians Management Medical Medicine 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice. the patients).

Physicians 40

Physicians Healthcare Healthcare Medical 40

InCrowd

NOVEMBER 1, 2023

Prescriber Perceptions around CRISPR in 2023 Four years ago, InCrowd assessed the awareness among physicians of nucleic acid-based therapies, their mechanisms of action, and their current and future promise. Download the report today.

Physicians 40

Physicians Healthcare Healthcare Patients 40

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. These DOLs can be anyone, from physicians, nurses, pharmacists, allied health professionals, and researchers to patients, caregivers, journalists, and science writers. Facebook and other social media sites offer patients and HCPs easy ways to connect, message each other, and join ‘groups’.

Media 75

Media Healthcare Healthcare Education 75

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Physicians 52

PM360

SEPTEMBER 15, 2022

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Stress Cracks. The Way We Were? Not So Much.

Patients 59

Patients Pharma Healthcare Healthcare 59

Clarify Health

JULY 13, 2021

Could predictive analytics be used in the same way when it comes to healthcare? Would it be possible to assess the ‘value’ of any physician relative to others ? Thousands of patients, parents, daughters, sons, caregivers, and friends face these questions each day. If you replaced me, how many wins would you get?

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. .

Side effects 209

Side effects Insurance Doctors Prescription 209

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? What’s next for patient portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

InCrowd

OCTOBER 25, 2022

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. Amazon Care was first launched in 2019 with the hopes of providing 24/7 telehealth services and in-person care to customers in the US. What are your thoughts on retail-healthcare options?

Retail 52

Retail Healthcare Healthcare Physicians 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. Healthcare Provider (HCP) Marketing. In the same vein, patient advocates and influencers might share their personal journeys and help raise awareness of their condition and healthcare needs.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Physicians 40

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 70

Patients Pharma Consulting Transportation 70

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

Marketing 52

Marketing Patients Education Electronics 52

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. Our healthcare system is not designed for prevention; it’s designed for diagnosing and treating conditions.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Legacy MEDSearch

JULY 6, 2022

annalise.ai, the global radiology AI company with rapidly growing presence in Asia- Pacific, Europe and the United Kingdom, today announced the appointment of accomplished healthcare technology executives Lakshmi Gudapakkam as Chief Executive Officer and clinical strategist Dr Rick Abramson as Chief Medical Officer.

Healthcare 52

Healthcare Healthcare FDA Networking 52

Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities.

Pharma 98

Pharma Education Transportation Training 98

Clarivate

MAY 24, 2022

Recent policy and regulatory moves have begun to sketch out a framework for rare disease drug approvals in the country, but obstacles to approvals and patient access remain. Mainland China has taken significant steps toward improving access to treatment for its estimated 20 million rare disease patients in recent years. [1]

Patients 52

Patients Food and Drug Administration Marketing Pharma 52