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How high-intent platforms help pharma brands engage action-oriented customers

Fierce Pharma

Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. GoodRx is a trusted, high-intent platform that helps providers and patients find what they need at the exact moment they are looking for something.

Pharma 247
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Pharma is big business whose goal is to maximize shareholder value

World of DTC Marketing

The drug industry is driven by profits, not by patient’s needs. We are reminded that big pharma is a business whose only purpose is to make money. Pharma loves to use the argument that they need high prices and new products for R&D. Big pharma is big business. Here’s another example.

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Thursday pharma headlines

World of DTC Marketing

million, his first big raise since 2015, thanks to incentive pay that jumped by about $1.2 million in 2020, more than double the number in 2015, according to health data company IQVIA. Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more.

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team. 5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Sunny White.

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Chiesi expands rare disease portfolio with Amryt Pharma acquisition

pharmaphorum

is to acquire the 2015-established Amryt Pharma Plc. Chief executive officer of Chiesi Group , Marco Vecchia, said: “This addition of the Amryt portfolio, as well as their expertise, will help us on our journey to bring medicines to patients, no matter how rare their condition may be.”. in an all-cash transaction at $14.50

Pharma 81
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The financial toxicity of treating cancer

World of DTC Marketing

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. Patients who experience financial hardship during cancer treatment are at higher risk for treatment nonadherence, poor quality of life, and worse survival. billion in 2015 and $208.9 lost work and income). population.

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Spotlight on women in pharma: ?eyda Atadan Memi?, Takeda

pharmaphorum

As part of our Women in Pharma series, where we talk to leading figures in the life sciences, we hear from ?eyda Realising it wasn’t for me, I decided to pursue an MBA and work in an area where the impact on patients is the clear purpose of the company. eyda Atadan Memi?, recently appointed general manager for Takeda UK and Ireland.

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