Pharma is big business whose goal is to maximize shareholder value
World of DTC Marketing
JULY 9, 2021
From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” We are reminded that big pharma is a business whose only purpose is to make money. Big pharma is big business. billion. .” That is reprehensible.
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