World of DTC Marketing

FEBRUARY 3, 2022

2wo: The pharma product website is a living entity. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. Content that’s not being read needs to be removed and added as the noise around your product increases. 5ive: We want to know about your target market.

Pharma 247

Pharma Education Marketing Doctors 247

European Pharmaceutical Review

APRIL 26, 2024

“approval [of Pyzchiva ® (biosimilar ustekinumab)] of is a crucial step towards offering European patients an additional safe and effective treatment option” Pharmaceutical company Sandoz has announced that the European Commission (EC) has granted marketing authorisation for Pyzchiva ® (biosimilar ustekinumab ).

Food and Drug Administration 52

Food and Drug Administration Medicine Marketing Food 52

European Pharmaceutical Review

MARCH 1, 2024

API method development and testing at Polpharma API As a key player in the Polish pharmaceutical market and a prominent drug manufacturer in Central and Eastern Europe, Polpharma API exports medicinal products to 35 markets and active pharmaceutical ingredients (APIs) to over 60 countries.

Food and Drug Administration 59

Food and Drug Administration Manufacturing Pharmaceutical products Food 59

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Director US Marketing and Patient Engagement, argenx US, Inc. Cardiology: Bradley A.

Education 122

Education Marketing Media Management 122

World of DTC Marketing

MARCH 5, 2021

SUMMARY: Your product website is a window between your brand and target audience. I really don’t care about website visitors when I examine analytics because they don’t mean that much. This allows you to understand better if they are “shopping” your product and how they came to your brand page beyond search.

Marketing 155

Marketing Prescription 155

Pharma Pathway

SEPTEMBER 20, 2022

Ltd- (60+ Openings) Walk-In Interview for Production/ QA/ QC Analytical/ QC Micro/ R&D/ Analytical R&D On 25th Sept’ 2022. The Commercial production in the AML was started in November 1989. Departments: Production (USP & DSP)/ Quality Assurance/ QC Analytical/ QC Micro/ R&D/ Analytical R&D.

Electronics 85

Electronics Biopharma Safety Manufacturing 85

European Pharmaceutical Review

DECEMBER 12, 2023

In recent years, nitrosamines have been detected in various medicines, leading to voluntary product recalls from the market. Global regulatory bodies now require pharmaceutical manufacturers to control and strive to mitigate the presence of N- nitrosamines in their products.

Pharmaceutical manufacturing 59

Pharmaceutical manufacturing Safety Pharmaceutical Manufacturing 59

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Side effects Prescription Media 154

European Pharmaceutical Review

AUGUST 30, 2023

According to a report by Transparency Market Research Inc, the global cell and gene therapy (CGT) manufacturing quality control (QC) market is anticipated to value $2.8 Comparatively, the market is expected to value $463.1 Therefore, this is expected to boost the market demand, according to the authors. billion in 2031.

Manufacturing 95

Manufacturing Marketing Medicine Government 95

European Pharmaceutical Review

SEPTEMBER 6, 2023

A report published by Lucintel predicts that the global Raman spectroscopy market will value $875.2 Additionally, the industry’s increasing use of solid-state pharmaceutical products is also helping to grow the market. million by 2028, with a CAGR of 7.3 percent from 2023 to 2028.

Marketing 89

Marketing Distribution Pharmaceutical products Media 89

PM360

JUNE 26, 2023

Although the driving factors of the shortage are complex, the bottom line is that drug manufacturers, particularly those that produce generic drugs, can’t afford to stockpile raw materials and products to prepare for shortages due to financial, storage capability, and product expiry limitations.

Manufacturing 97

Manufacturing Pharmaceutical manufacturing Pharma Management 97

European Pharmaceutical Review

AUGUST 2, 2023

The proposed autonomous process analytical technology (PAT) platform comprises of a micro sequential injection (µSI) process analyser and automatic assay preparation platform (A2P2) for use in the laboratory as an off-line analytical system and on the manufacturing floor. These are typically liable to errors due to manual operations.

Manufacturing 97

Manufacturing Management Competition Leads 97

World of DTC Marketing

OCTOBER 13, 2021

SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. I was hired to do an analytic report for a client’s website, and the results were poor. There it was again.

Pharma 218

Pharma Side effects Marketing Sales 218

European Pharmaceutical Review

OCTOBER 16, 2023

Further details of the ADC filling line agreement Under an extended customer agreement, construction of the new line will enable commercial supply of these products. Enhancing manufacturing capabilities The bioconjugates market is currently valued at $33 billion according to research by Lonza. The ADC market is valued at $10 billion.

Manufacturing 100

Manufacturing Marketing Networking Pharmaceutical 100

European Pharmaceutical Review

AUGUST 21, 2023

For 20 of the leading biopharmaceutical companies, the second quarter (Q2) of 2023 has brought an aggregate market capitalisation growth of 2.3 Data and analytics company GlobalData has reported a rise from $3.49 percent increase in market capitalisation,” commented Alison Labya, MSc, Business Fundamentals Analyst at GlobalData.

Biopharma 89

Biopharma Marketing Sales Medicine 89

World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

Media 180

Media Marketing Patients Prescription 180

European Pharmaceutical Review

JULY 25, 2023

A report from Market Research Biz has illustrated that the small molecule active pharmaceutical ingredient (API) market is expected value around $284.7 Challenges for growth of the small molecule API market Intellectual property (IP) IP can be a significant barrier to entry into the small molecule API market, the authors noted.

Marketing 84

Marketing Manufacturing Competition Medicine 84

PM360

JULY 13, 2023

Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. These teams have a strong understanding of the marketing objectives, which is an advantage for the organization. Let’s explore.

Media 98

Media Pharma Marketing Digital Media 98

PM360

AUGUST 24, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work.

Education 98

Education Marketing Media Manufacturing 98

Clarify Health

APRIL 10, 2024

Using data analytics to support and educate physicians can streamline processes, provide meaningful feedback, and show the impact of engagement on patient health and satisfaction. Today, organizations can use data analytics to monitor, assess, and improve physician engagement. Areas to focus on include: Patient outcomes.

Physicians 52

Physicians Doctors Education Healthcare 52

World of DTC Marketing

NOVEMBER 12, 2021

One of the services that I provide is an in-depth analysis of clients’ websites, including analytics. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. What about your digital agency?

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

European Pharmaceutical Review

JANUARY 18, 2023

Celadon Pharmaceuticals’ Midlands site is now registered by the UK Medicines and Healthcare products Regulatory Agency (MHRA) for GMP manufacturing. The firm’s medicinal cannabis product will be supplied in oil form as an API. Navigating the cannabis API market. Carving out a slice of the European medical cannabis market.

Manufacturing 113

Manufacturing Medical Medicine Pharmaceutical 113

PM360

DECEMBER 20, 2023

The time to produce and costs associated with production were significant, too. The industrial production process reduced cost, time to market, and in most cases, improved quality. Things not previously possible became possible because of production at scale. AI-based accelerators are doing the same thing.

Marketing 105

Marketing Distribution Media Physicians 105

Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics and Next-generation Value-based Payment (NGVBP) categories.

Healthcare 52

Healthcare Healthcare Networking Competition 52

European Pharmaceutical Review

MAY 3, 2023

A market report has shown that the digital biomanufacturing market is anticipated to grow at a compound annual growth rate (CAGR) of 11 percent between 2023-2035, driven largely by digital transformation. In terms technology type, the digital biomanufacturing market for digital twins is expected to grow at 19 percent until 2035.

Marketing 97

Marketing Manufacturing Biopharma Competition 97

European Pharmaceutical Review

FEBRUARY 15, 2024

The investment expands the site to over 30,000ft 2 and includes state-of-the-art instrumentation to provide full CMC support to serve the growth of PODP product customers who require the highest levels of safety, sterility, and stability. The new isolator suite will complement the existing sterility assurance capabilities at the lab.

Manufacturing 94

Manufacturing Pharmaceutical Safety Pharma 94

European Pharmaceutical Review

DECEMBER 6, 2023

Venkatesh, who is responsible for sterile injectable manufacturing and operations within Dr Reddy’s global organisation, also emphasises the role of data analytics, artificial intelligence, and low-cost automation in sterile manufacturing. Many markets have now completely embraced track and trace.

Manufacturing 86

Manufacturing Engineering Pharmaceutical manufacturing Pharmaceutical 86

Clarify Health

NOVEMBER 15, 2023

Health plans and care delivery organizations face steep competition for customers and patients, so it’s essential to move swiftly to gain customer loyalty and market share when launching a new health plan or service line. Retrospective analytics models can use past claims data to identify patterns in claims spend. Risk stratification.

Healthcare 52

Healthcare Healthcare Marketing Competition 52

Clarify Health

MAY 26, 2023

The transformative capacity of data analytics is shaping the future of healthcare, driving new levels of efficiency, effectiveness, and patient-centric care. The Role of Data Analytics in Health Plan Network Design In the context of health plan network design, data analytics offers the potential for a seismic shift in our approach.

Networking 52

Networking Healthcare Healthcare Competition 52

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Pharma 203

Pharma Media Marketing Specialization 203

PM360

AUGUST 17, 2022

The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. MARKETER OF THE YEAR. MARKETING TEAM OF THE YEAR. MOST INNOVATIVE NEW PRODUCT.

Education 105

Education Pharma Marketing Media 105

European Pharmaceutical Review

DECEMBER 1, 2022

According to GlobalData’s recent report , a total of five marketed messenger RNA (mRNA) non-vaccine products by 2028 will generate over $2 billion, generated by the approval of pipeline agents. Robust analytical methods are needed to establish safety, potency, and purity of mRNA therapeutics in large-scale manufacturing.

Medicine 95

Medicine Marketing Safety Pharmaceutical 95

European Pharmaceutical Review

JANUARY 22, 2024

The global extractable and leachable (E&L) testing services market is projected to value $2.57 These systems facilitate faster, more flexible production and are a cost-effective solution. This this demand is a factor in the expected expansion of this market, the research highlighted. percent, the authors stated.

Marketing 52

Marketing Safety Medicine Pharmaceutical 52

World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

European Pharmaceutical Review

JULY 21, 2023

The use of AI in the medicinal product lifecycle should always occur in compliance with the existing legal requirements, consider ethics and ensure due respect of fundamental rights. AI/ML can also support data recording and analyses for submission to regulators in marketing-authorisation procedures.

Food and Drug Administration 88

Food and Drug Administration Medicine Ethics Consulting 88

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. For pharma, it can sometimes feel like a situation beyond their control.

Pharma 98

Pharma Physicians Marketing Insurance 98