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Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Do you know which digital platform is most effective in targeting physicians? Physician micro-marketing is a solution. Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market.

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Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Do you know which digital platform is most effective in targeting physicians? Physician micro-marketing is a solution. Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market.

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How to Make Sales to Physicians in Alberta

Scott’s Directories

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians. With so many healthcare providers in the province, it can be difficult to know where to start.

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Leveraging a Directory of Physicians for Medical Sales Success

Scott’s Directories

Business-to-business (B2B) medical sales often involves engaging with a wide array of healthcare professionals and organizations, such as physicians, hospitals, and pharmacies. What is a Physician Directory? What is a Physician Directory?

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The Benefits of Using a Physician Database for Sales Pitches

Scott’s Directories

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. One of the best ways to gather information is to use a physician database.

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Physician comfort level with sales reps using AI for sales messaging is growing

Pharmaceutical Technology

Physicians with experience with using AI in their practices were more open to sales representatives using AI to personalise messaging.

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The Importance of Omnichannel Approach for European Physicians

PM360

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.