Pharma Rep Focus

Headwinds loom for pharma web strategy

Dominic Tyer

APRIL 11, 2024

Online changes pose some pressing questions for the industry and demand a new approach to websites and data

Pharma

Pharma Pharmaceutical Marketing

Charting a course for ongoing omnichannel excellence

Dominic Tyer

JANUARY 30, 2024

Successful customer engagement will require pharma companies to maintain a rigid focus throughout the journey

Pharma

Pharma Pharmaceutical Marketing

How pharma’s sales and marketing teams are starting to use AI

Dominic Tyer

DECEMBER 22, 2023

Traditionally R&D’s province, the meteoric rise of AI has turbo-charged discussions about how commercial organisations can make use of artificial intelligence.

Marketing

Marketing Sales Pharmaceutical Pharma

Pharma customer experience trends and CX measurement best practice

Dominic Tyer

NOVEMBER 28, 2023

Alongside my DT Consulting colleague Eleni Lee I'll be appearing at the BHBIA's 2023 Winter Seminar to present some of our customer experience data and discuss CX measurement best practices

Consulting

Consulting Pharma Management

Customer experience in Europe: a digital drop-off for the pharma content HCPs most need

Dominic Tyer

OCTOBER 12, 2023

There’s a digital drop-off for the pharma content that HCPs in Europe’s five biggest markets say they need the most from the industry.

Pharma

Pharma Marketing

Creating the right foundations for omnichannel success

Dominic Tyer

AUGUST 22, 2023

Changing behaviours across commercial organisations will allow pharma to achieve true customer-centricity by delivering the customer experiences its stakeholders demand

Pharma

Pharma Pharmaceutical Marketing

How pharma can differentiate the customer experience (CX) it provides to HCPs

Dominic Tyer

JANUARY 28, 2023

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma

Pharma Marketing Consulting

The state of (digital) CX at Giant Health’s Digital Pharma Show

Dominic Tyer

MARCH 11, 2023

Video of Dominic Tyer’s customer experience presentation to the Digital Pharma Show in December 2022

Pharma

Pharma customer experience in the US faces an inflection point

Dominic Tyer

JUNE 24, 2023

The latest Customer Experience Quotient® (CXQ®) report from DT Consulting is also our first US benchmark and reveals a close race for leadership in pharma

Pharma

Pharma Consulting

CX: How is pharma experienced in the US?

Dominic Tyer

JULY 15, 2023

The customer experience provided to HCPs in the US is approaching an inflection point, as unsustainable marketing investment choices face a looming reckoning

Pharma

Pharma Marketing

How pharma can differentiate the customer experience (CX) it provides to HCPs

Dominic Tyer

JANUARY 14, 2023

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma

Pharma Marketing Consulting

Webinar: HCP customer experience in pharma

Dominic Tyer

MAY 23, 2023

On Wednesday 24 May I’ll be discussing recent DT Consulting research on how to best engage HCPs over digital and non-digital channels and what content experiences best connect with them

Pharma

Pharma Consulting Management Marketing

Pharma’s social media problem

Dominic Tyer

MAY 5, 2023

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations

Media

Media Pharma Pharmaceutical Marketing

The ascent of pharma marketing

Dominic Tyer

SEPTEMBER 30, 2022

Pharmaceutical companies with a chief marketing officer are thin on the ground, but their number will shortly see a slight increase thanks to a new appointment at Pfizer

Marketing

Marketing Pharma Pharmaceutical Consulting

Pfizer: Pharma needs a business strategy for a digital world

Dominic Tyer

MAY 31, 2022

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself

Pharma

Pharma Pharmaceutical Patients

Takeda’s Peter Schnack on digital’s role in driving innovation and improving patient outcomes

Dominic Tyer

JUNE 30, 2022

Why digital and data should be available to everybody in a pharma commercial organisation

Patients

Patients Pharma Pharmaceutical Marketing

Pharma’s post-COVID opportunity to improve patient outcomes

Dominic Tyer

JULY 28, 2022

The immediate threat to patient care from COVID-19 has diminished with the passing of the acute phase of the pandemic, but its impact continues to be stubbornly significant

Patients

Patients Pharma Healthcare Healthcare

Customer engagement and content strategies for pharma’s commercial operations

Dominic Tyer

SEPTEMBER 23, 2022

Moving from the ‘new normal’ to the ‘next normal’ and beyond, the landscape for pharma’s commercial operations continues to shift, with all stakeholders beginning to adjust to a post-pandemic world

Pharmaceutical

Pharmaceutical Pharma Marketing

The state of pharma customer experience

Dominic Tyer

FEBRUARY 25, 2023

Customer experience (CX) in the pharmaceutical industry is increasingly moving centre stage as companies look for practical ways to assess how well they are meeting the expectations of their stakeholders

Pharma

Pharma Pharmaceutical Marketing

Kinomica, BioCity, Redx Pharma and Alderley Park on accessing science funding and investment

Dominic Tyer

MARCH 9, 2021

The third episode of the Alderley Park Discovery Podcast hears from Kinomica, BioCity and Redx Pharma.

Pharma

Episode 32: What does digital innovation really mean in pharma?

Dominic Tyer

MARCH 25, 2021

This episode of the pharmaphorum podcast features digital transformation leader Edwin Erckens talking about the nature of digital innovation in the pharmaceutical industry.

Pharma

Pharma Pharmaceutical

NHS health tech and digital transformation lessons

Dominic Tyer

APRIL 7, 2021

In the year since the UK went into its first COVID-19 lockdown the country’s health service has transformed its approach to digital health.

Pharma

Episode 33: GSK’s Philip Cruz on COVID-19 and vaccine development

Dominic Tyer

APRIL 8, 2021

The latest episode of the pharmaphorum podcast takes a post-COVID look at the discovery and commercialisation of new vaccines with GlaxoSmithKline’s Philip Cruz.

Biopharma

Biopharma Pharma

Episode 35: Galapagos UK’s Michael Smyth on RNA-based technology and market access

Dominic Tyer

MAY 3, 2021

The new episode of the pharmaphorum podcast also hears about some of pharma’s UK launch challenges and the types of evidence that HTA bodies need for RNA-based drugs.

Marketing

Marketing Pharma

No plateau for AI’s productivity in pharma and healthcare

Dominic Tyer

MAY 14, 2021

Artificial intelligence is keeping pace with the COVID-powered digital transformations of health and the pharmaceutical industry.

Healthcare

Healthcare Healthcare Pharma Pharmaceutical

Prof Nigel Osborne: Science is catching up with historically pervasive ideas of ‘medical music’

Dominic Tyer

SEPTEMBER 19, 2021

Internationally recognised composer, peace worker and musical therapy pioneer Professor Nigel Osborne talks about how his emerging field stands at an important threshold.

Medical

Medical Healthcare Healthcare Pharma