Evolve Your Success

APRIL 23, 2025

Breaking Barriers: Navigating the Evolving World of Healthcare and Medical Sales. Join Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, as he shares his transformative journey in medical sales. From pioneering the heart failure treatment device, Ferosix, to making groundbreaking strides in home healthcare, Jasper unveils how cutting-edge technology is reducing hospital visits and revolutionizing patient care.

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MedCity News

APRIL 27, 2025

Many of those who survive the loss, devastation, and displacement of an extreme climate event such as a flood, tornado, drought, or wildfire experience anxiety, depression, post-traumatic stress disorder (PTSD), and even suicidal thoughts. Similar mental illnesses are often found even when people are indirectly exposed to extreme climate events. The post The Silent Mental Health Crisis of Climate Change appeared first on MedCity News.

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PharmaVoice

APRIL 22, 2025

The discoveries also hold potential benefits for patients with other conditions, such as chronic fatigue syndrome.

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Integrity Solutions

APRIL 17, 2025

In stable markets, as our businesses are growing, investing in sales training is a relatively standard part of the acceleration process. Once you find the right type of training to support your team and culture, your company hits the “go” button and it’s full speed ahead. Fueled both by the skills and confidence of the team and a predictable, healthy external environment, the payoff comes relatively quickly in the form of higher productivity, quota attainment and overall revenu

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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InCrowd

APRIL 7, 2025

As healthcare professionals, we know firsthand how demanding and rewarding our careers can be. But between long shifts, continuing education, and patient care, theres often little time left to focus on something equally important: your financial future. Thats the benefit of InCrowd surveys. You are able to earn extra income simply by sharing your professional insights all on your own schedule.

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Evolve Your Success

APRIL 10, 2025

In this episode, we sit down with Sara Schweitzer , a passionate recruiter in Stryker’s spine division, whose journey into medical sales and recruiting is anything but ordinary. Sara opens up about her transition from the pharmaceutical world at AbbViewhere, during the pandemic, her work felt more like moving boxes than impacting livesto finding real purpose in helping others land life-changing careers in med tech.

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MedCity News

APRIL 24, 2025

The time to innovate is now. By embracing transformative solutions, insurers and employers can not only address systemic challenges but also create a future where healthcare is equitable and sustainable. The post How Health Insurers Are Embracing Technology to Serve Real People appeared first on MedCity News.

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PharmaVoice

APRIL 2, 2025

Amid widespread staff reductions at health agencies, a number of key officials have bid farewell to pharma’s top regulator.

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Pharma Marketing Network

APRIL 7, 2025

How do pharma brands cut through the noise and bring the right audiences to their digital doorstep? As digital channels continue to expand, identifying and optimizing the best traffic drivers has become more critical than ever for pharma marketing teams. In this article, well unpack the most effective sources of website traffic in 2025from organic search to paid campaignsand explore how marketing leaders can turn clicks into meaningful engagement.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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MaBiCo

APRIL 24, 2025

Complacency: The Silent Killer of Sales In the high-stakes world of sales, where numbers matter and performance drives success, theres a subtle but dangerous threat lurking beneath the surface: complacency. It rarely announces its arrival. It creeps in silently, often disguised as stability or satisfaction, but its impact can be devastatingboth on individual performance and organizational success.

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European Pharmaceutical Review

APRIL 17, 2025

Over the past decade, we have witnessed the arrival of a new era in biopharmaceutical R&D. Traditional methods and processes, such as wet labs, are being augmented by a rapidly expanding digital ecosystem in pharma. Across the industry, this shift is offering extraordinary opportunities to increase the speed, accuracy, and reproducibility of research.

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PM360

APRIL 4, 2025

Why Pharmas AI Strategy Must Evolve AI is everywhere in pharma. Companies are running pilots, testing AI in sales, marketing, and market access. Some are seeing results; many are not. The industry is at a breaking point. Over the last year or so, AI has been treated as an experimentpromising but not critical. That mindset is shifting as AI is now creating genuine business outcomes not only in drug discovery but also in commercialization.

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MedCity News

APRIL 18, 2025

Robert F. Kennedy Jr.s rise to become secretary of the Department of Health and Human Services has some concerned that anti-vaccine policies are coming. If the nations top public health agency pulls support of vaccination, other healthcare stakeholders will need to step up to fill the vaccine messaging void. The post How the Health Sector Can Change Vaccine Messaging Amid Rising Anti-Vaccine Sentiment appeared first on MedCity News.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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PharmaVoice

APRIL 18, 2025

Compass Pathways expects to publish the first phase 3 results from a large-scale, psilocybin drug trial by the end of this quarter.

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Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. In 2025, the strategies that succeed are rooted in personalization, innovation, and real-time adaptability.

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InCrowd

APRIL 22, 2025

Physician Engagement in a Time of Accelerated Professional Burnout As burnout remains a significant challenge for healthcare professionals (HCPs), emerging research indicates a potential shift in this landscape. Our newest report unveils insights from a recent 6-minute MicroSurvey conducted between January 18-22, 2024, among 253 US physicians across different specialties.

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European Pharmaceutical Review

APRIL 4, 2025

New findings from The Pistoia Alliance report major challenges to adoption of data-driven innovation and AI in life sciences. The research is based on a poll conducted at the organisations annual European conference. Resistance to change emerged as the biggest obstacle to innovation (51 percent). To overcome this, the Alliance urged the pharmaceutical industry to prioritise cultural and behavioural change in digital transformation efforts.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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PM360

APRIL 4, 2025

True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isnt just about numbersits about the lives that are touched and the improvements made through strategic, thoughtful approaches to patient communication. The concept of patient engagement has evolved significantly over the past 25 years.

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MedCity News

APRIL 14, 2025

The decade ahead will test our healthcare system like never before. But within these challenges lies an opportunity to create a more accessible, effective, and sustainable healthcare system if we dare to innovate and adapt to the changing landscape. The post How Technology and Value-Based Models Will Reshape Healthcare by 2035 appeared first on MedCity News.

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PharmaVoice

APRIL 29, 2025

U.S. health agencies are taking the fight to vaccine and mRNA research, which could have lasting repercussions on medical and scientific advancements.

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Pharma Marketing Network

APRIL 28, 2025

Introduction Imagine standing at the edge of a revolution, where every tool you need to succeed is finally within reach. That’s precisely where pharmaceutical marketers find themselves today. Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations.

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. While the U.S. economy remains numerically strong, 53%of Americans think its on the wrong track. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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European Pharmaceutical Review

APRIL 22, 2025

New Phase III data has demonstrated the potential benefit of the monoclonal antibody obinutuzumab to treat lupus nephritis. This therapy is already approved for B cell malignancies. The REGENCY Phase III clinical trial evaluated 271 adults with active lupus nephritis, a severe complication of lupus that inhibits kidney function. Participants were randomised to receive either obinutuzumab plus mycophenolate mofetil and glucocorticoids as standard therapy, or a placebo plus standard therapy.

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PM360

APRIL 4, 2025

Why Real, Measurable Impact Can Only Come from Getting Close The advertising landscape is undergoing a seismic shift. As network agencies navigate uncharted territoriesmerging, rebranding, mounting margin pressures, and laying off thousandsthey are being forced to spend time and energy on things other than serving clients and growing their talent base.

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MedCity News

APRIL 25, 2025

Technology has the power to revolutionize treatment, make it more widely available, provide additional patient insight, and ultimately, alleviate the strain on our already stressed healthcare system. The post Community-Driven Digital Solutions Can Transform Addiction Treatment and Ease the Burden on the Healthcare System appeared first on MedCity News.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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PharmaVoice

APRIL 11, 2025

The tariff war has prompted new calls to reshore manufacturing. Several large pharmas have already made the leap.

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Pharma Marketing Network

APRIL 24, 2025

Introduction Artificial Intelligence (AI) is no longer just a futuristic concept in pharmaceutical marketingits the present and future. In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. With evolving compliance requirements and rising demand for personalization, pharma marketers are adopting intelligent platforms to stay ahead.

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Healthcare Success

APRIL 16, 2025

By the end of 2025, video content is expected to account for 82% of all internet traffic (bandwidth). Is your healthcare organization leading the way with this trend or is your content getting lost in the noise? Trust, clarity, and connection are essential in the healthcare industry, making video a strategic imperative. If your healthcare social media content strategy doesn't include video, you're missing out on brand visibility, patient engagement, and revenue growth.

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