World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. So what is the purpose of DTC?

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Marketing Media Side effects Prescription 155

Healthcare Success

JUNE 2, 2023

In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. brochures, business cards, appointment cards, prescriptions, receipts, etc.)

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Patients Doctors Management Prospecting 52

Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

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Food and Drug Administration FDA Prescription Specialization 97

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Clarivate

OCTOBER 28, 2021

That’s why trademark analysts also assess for patient safety. It can be a tricky business, and an important one not just for commercial reasons, but also for patient safety. pharmaceuticals require some special considerations.?Ultimately, The brand name chosen for a vaccine or drug is more than a commercial matter.

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pharmaphorum

JANUARY 5, 2023

Addiction treatment specialist Spero Health has expanded an agreement to use Pear Therapeutics’ prescription digital therapeutics (DTx) in its network of US clinics. We believe having access to patient-reported data via Pear’s clinician dashboard gives us better insight into patient behaviours.”. billion.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. billion scripts per year while 90% say they make patient treatment decisions autonomously. NPs/PAs write approximately 1.4

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Patients Pharma Education Media 59

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

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Marketing Patients Education Electronics 52

Nixon Gwilt Law

DECEMBER 6, 2021

Telepharmacy is the practice of providing pharmacist services through telecommunications and information technologies to patients at a distant site. The recently published ANPRM indicates that DEA is considering promulgating regulations for a special or modified telepharmacy registration to address these concerns.

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Prescription Distribution Government Medical 52

LEVO Health

NOVEMBER 18, 2022

Are You Wasting Ad Dollars on the Wrong Patients? One of the most common marketing mistakes medical practices make is not segmenting their patient data , which leads to wasted ad dollars. Target the Right Patients at the Right Time. Target the Right Patients at the Right Time. The Patient’s Decision-making Process.

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Marketing Prescription Media Medical 52

PM360

OCTOBER 13, 2023

AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification.

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PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 Managing a chronic condition can be incredibly expensive and time consuming, so much so that the cost of supplies and prescriptions used to manage diabetes impact which treatment plan patients choose.

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Doctors Prescription Specialization Medical 72

PM360

SEPTEMBER 15, 2022

For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy? Or must it be 100%?”. Qualio surveyed 2,002 U.S.

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Healthcare Healthcare Doctors Physicians 52

Contrarian Sales Techniques

DECEMBER 15, 2022

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. million for the prescriptions that Chun wrote for Subsys.

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Pharmaceutical Technology

SEPTEMBER 7, 2022

Pharmacies can cater to the needs of individuals with both complex and relatively simple medical conditions, while some also provide customised and highly personalised care to patients with chronic medical conditions. Speciality care. Prescription refill and generic drug programmes. Prescription collection lockers.

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Retail Leads Pharma Prescription 59

PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Doing more for patients with chronic conditions.

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Healthcare Provider Pharma Consulting Healthcare 143

Referral MD

NOVEMBER 3, 2023

The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online. ” In recent years, the emergence of the digital front door has transformed the way patients navigate the healthcare system. .”

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Healthcare Healthcare Electronics Healthcare Provider 52

MedCity News

JUNE 16, 2023

Investors in 2022 appeared confident that the continued transformation of drug research and development protocols and the overall life sciences industry will not only include digital health solutions, but will even depend on them for data collection, analysis, patient engagement, and even their therapeutic properties.

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Pharma Food and Drug Administration Recruitment Pharmacology 101

Rep-Lite

NOVEMBER 14, 2023

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Some specialized roles, like pharmaceutical sales, may require a science-related degree.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

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Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JULY 27, 2022

Demerging Haleon has allowed GSK to focus on higher-margin prescription medicines and vaccines, as well as provide cash for investment in its biopharma pipeline. Total revenues came in at £6.9 billion ($8.3 GSK has already made moves in this direction this year with deals to buy cancer specialist Sierra Oncology for $1.9

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Legacy MEDSearch

OCTOBER 25, 2023

She emphasized the significance of these findings stating, “When assessing the clinical benefits of therapies for chronic neurological disorders such as migraine, it’s important to evaluate patient adherence and clinical efficacy over a long period of time, in order to eliminate possible tachyphylaxis or waning over time.

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Side effects Recruitment Networking Management 52

Clarivate

MAY 11, 2023

Mainland China has streamlined regulatory protocols for testing and approving prescription drugs in recent years, making dozens of urgently needed treatments, from domestic and international manufacturers alike, available to patients in the process. In parallel, the CDE also established a special channel to facilitate these approvals.

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Marketing Patients Management Insurance 52

Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. These codes go on to become a vital part of the medical claim.

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Medical Physicians Healthcare Healthcare 75

Rep-Lite

JANUARY 3, 2024

Beyond monetary benefits, the job involves building relationships, understanding complex medical products, and making a tangible impact on patients’ lives. Medical sales representatives bring innovative, medical supplies and solutions to patients. Types of Medical Sales Reps Medical sales have various specialized roles.

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Medical sales Medical Sales Medical sales reps 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Talent shortages continue, particularly in executive and specialized R&D roles, while simultaneously layoffs , especially in biotech, are on the rise. .”

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Talent shortages continue, particularly in executive and specialized R&D roles, while simultaneously layoffs , especially in biotech, are on the rise. .”

Marketing 52

Marketing Pharma Patients Insurance 52

Clarify Health

NOVEMBER 21, 2022

Earlier this year, Clarify Health began offering a new service ( Clarify Trials ) whereby companies could receive a list of the most-ideal sites for studies tied to the characteristics of patients they hope to enroll. It essentially offered an assessment of risk that would initially be available to care-planning clinicians.

Food and Drug Administration 52

Food and Drug Administration Transportation Food Recruitment 52

Rep-Lite

MARCH 21, 2024

Complex or specialized medical devices, equipment, or pharmaceuticals typically yield higher commissions or bonuses due to their higher prices. Market dynamics, healthcare infrastructure , patient demographics, and regulations also affect sales volumes and compensation structures. In 2023, sales amounted to about 863 million dollars.

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Medical sales Medical sales reps Medical Sales 52

Rep-Lite

FEBRUARY 23, 2024

Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.

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Rep-Lite

JUNE 28, 2023

This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes. Every successful sale translates into improved patient care, enhanced treatment options, and a positive impact on the lives of countless individuals.

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Medical sales Medical Sales Medical sales reps 52

MaBiCo

SEPTEMBER 9, 2016

An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctors’ prescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors. Detailing to Pharmacies.

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Doctors Prescription Sales Competition 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” Takeaways from ISPE’s GAMP 5 Second Edition update.

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Manufacturing Pharma Food and Drug Administration Safety 86

Evolve Your Success

AUGUST 30, 2022

Specializing in ortho trauma has given her experiences as a sales rep, senior sales rep leading trauma teams, training and managing successful associates, spearheading medical education programs for surgeons, and more. DME sales work a lot differently because your customer is oftentimes more the patient. What do you sell particularly?

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Sales Medical sales Medical Specialization 52

Clarify Health

NOVEMBER 21, 2022

Earlier this year, Clarify Health began offering a new service ( Clarify Trials ) whereby companies could receive a list of the most-ideal sites for studies tied to the characteristics of patients they hope to enroll. It essentially offered an assessment of risk that would initially be available to care-planning clinicians.

Food and Drug Administration 40

Food and Drug Administration Transportation Food Recruitment 40