PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. of children under age 12 to 85.0%

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223

Pharma Doctors Media Marketing 223

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? Influencers have already been talking about pharma. The post Influencer marketing in pharma.

Marketing 192

Marketing Pharma Side effects Media 192

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

Prescription 52

Prescription Media Pharma Patients 52

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

Prescription 84

Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. It’s reshaping the company to once again focus on patients instead of profits. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.

Pharma 187

Pharma Management Patients Prescription 187

World of DTC Marketing

SEPTEMBER 23, 2021

And Pfizer said “no” The government is the largest purchaser of prescription drugs, and they should be allowed to negotiate prices with pharma companies whose profit margins are the highest of any industry. To me, this says that the approval of the drug WAS about money, not patients. Then there is the tale of Biogen.

Pharma 214

Pharma Government Prescription Education 214

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

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Pharma Prescription Media Healthcare 155

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

Doctors 40

Doctors Prescription Marketing Pharma 40

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67

Pharma 202

Pharma Prescription Medicine Manufacturing 202

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

Pharma 155

Pharma Prescription Doctors Education 155

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? The pandemic has changed both HCP and patient behaviors. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Saturating TV with DTC spots are not enough to ensure success.

Pharma 196

Pharma Marketing Doctors Physicians 196

World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. Pharma has unique needs for email automation which is why any email automation has to meet MLR requirements. The other challenge for pharma in an email marketing campaign is privacy.

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Marketing Pharma Prospecting Education 289

PharmExec

APRIL 14, 2023

Using prescription digital therapeutics can lead to better outcomes for patients, making them a win-win for pharma and patients.

Pharma 52

Pharma Prescription Leads Patients 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S.

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Prescription Side effects Marketing Pharma 266

PharmExec

DECEMBER 19, 2023

Indication of Adbry (tralokinumab-ldrm) expanded to include patients 12 to 17 years of age with moderate-to-severe atopic dermatitis whose disease is not adequately controlled with topical prescription therapies or for whom those therapies are not advisable.

Patients 52

Patients Prescription Pharma FDA 52

World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. The best prospects are drugs targeted at patients who are high-value and who will use the drugs long term. Which explains that 20% profit margin.

Pharma 191

Pharma Prospecting Transportation Retail 191

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

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FDA Prescription Physicians Pharma 180

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. However, the result of non-adherence is consistent.

Patients 52

Patients Pharma Side effects Education 52

MedCity News

APRIL 4, 2023

Zócalo Health, a virtual primary care provider designed for Latino patients, recently forged a collaboration with Mark Cuban’s Cost Plus Drugs.

Medical 104

Medical Prescription Patients Training 104

World of DTC Marketing

JANUARY 25, 2021

The “sales cycle” for prescription drugs has gotten more difficult to measure because of the pandemic. It can now take months for patients to ask for or start a new therapy. The post The complicated ROI measurement for pharma appeared first on World of DTC Marketing.com.

Pharma 187

Pharma Marketing Prescription Engineering 187

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion by 2026. This DTC is an embaressment.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

OCTOBER 25, 2021

Patients have wanted this for a long time. Where does pharma fit in? The most important touchpoint for pharma continues to be product websites, but there is no indication that pharma understands this. Pharma has been caught “paying for politicians” to fight drug pricing Medicare negotiations.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

FEBRUARY 4, 2021

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. The post Thursday pharma headlines appeared first on World of DTC Marketing.com. Annual U.S.

Pharma 180

Pharma Food and Drug Administration Side effects Safety 180

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 7even: Real patient stories. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues. 10en: eMail communications.

Pharma 180

Pharma Side effects Medical FDA 180

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. Yet along with those gains, patients’ expectations have now been elevated even further.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

APRIL 12, 2021

QUICK READ: Pharma supply chain issues are a concern for us all but especially patients. Patients should be scared. Patients should be scared. Hedley Rees has written a book on pharma supply chains that is eye-opening and downright scary. We need a 21st-century approach that puts patient safety first.

Food and Drug Administration 187

Food and Drug Administration Prescription Pharma Manufacturing 187

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

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Side effects Doctors Prescription Media 217