Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.

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PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.

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Pharma Physicians Marketing Insurance 98

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Marketing Pharma Leads Education 52

Impetus Digital

JUNE 7, 2022

Omri Shor , Co-founder & CEO of Medisafe , sat down with me for an in-depth discussion around the role of digital therapeutics in advancing and supporting the patient journey. A: Most of the pharma companies that work with us are actually going to be more in the specialty space but I’ll use your example.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers.

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European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Measuring and rating biosimilar access. Conclusion. Actavis, 570 U.S.

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Food and Drug Administration Pharma Prescription Manufacturing 52

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

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Biopharma Patients Prescription Medical 85

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Patients Pharma Education Media 59

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

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PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. As a general rule of thumb, every hour of patient time equates to two hours of paperwork. How Pharma Marketers Can Adapt.

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Marketing Healthcare Provider Prescription Patients 96

pharmaphorum

JANUARY 4, 2023

A change to the risk evaluation and mitigation strategy (REMS) for mifepristone – sold as Mifeprex by Danco Labs and also available as a generic – means that it no longer needs to be dispensed in person by a healthcare provider at a registered clinic.

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MedCity News

OCTOBER 13, 2022

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.

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Healthcare Provider Healthcare Healthcare Patients 89

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Prescription refills can now be placed with a simple click on a patient portal.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Partner with Pharmacists for Improved Patient Education.

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Marketing Education Retail Prescription 52

pharmaphorum

JANUARY 24, 2023

In 2023, pharmaceutical companies must unlearn the old lessons of commercial engagement, where frequency and face-to-face were key, and focus on the quality of meaningful interaction, where a healthcare professional’s attention is fully engaged and the experience is meaningful to their work.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. Fierce Healthcare.

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Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

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Retail Healthcare Healthcare Physicians 52

pharmaphorum

JANUARY 29, 2023

In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022. Thirdly, digitalisation is aiding efficiency and patient centricity, with healthcare set to become a hybrid of physical and digital in years to come.

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Healthcare Healthcare Manufacturing Marketing 87

PM360

JUNE 16, 2023

This has led to significant changes in the healthcare diagnostics market and has created new opportunities and challenges for pharma executives. Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection.

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Marketing Healthcare Healthcare Medical 52

eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. You’ll learn about the customer’s wants and then market the relevant benefits of your products to get them to commit to changing their prescription behaviours.

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Clarify Health

OCTOBER 26, 2021

By enrolling participants with a wide range of baseline characteristics, study populations will more accurately reflect the patients likely to take the drug if it is approved. Cancer patients treated in clinical trials live substantially longer than those not treated in trials and benefit from lower hospital readmissions. 2] Figure 1.

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Food and Drug Administration Recruitment Pharmaceutical manufacturing Medical 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

billion allocated to the Health Ministry, which may indicate an increase in funding and potential opportunities for partnerships or collaborations with healthcare providers and organizations. One area where we can potentially leverage these opportunities is in the supply of medical devices and medications to telemedicine providers.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

World of DTC Marketing

NOVEMBER 2, 2021

SUMMARY: Pharma managed to dodge a bullet by buying politicians but changes are coming. Analysts say that instead of reaching consensus within Congress, a more surefire path to lower prices would be to develop new Medicare models that tie reduced drug payments to improved patient outcomes. The post Pharma dodges a bullet, for now.

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Food and Drug Administration Pharma Prescription Government 231

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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Medical sales Medical Sales Medical sales reps 52

Rep-Lite

FEBRUARY 23, 2024

Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.

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Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. For manufacturers of the drugs being prescribed and tracked, patients will only interact with their products and any related apps as needed ?

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Medical Pharma Prescription Manufacturing 91

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

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Pharmaceutical Technology

FEBRUARY 1, 2023

RSV poses a particular threat to older and younger patients , and it is the single most common reason for most children being admitted to most US hospitals. Furthermore, the first vaccine may have more time to build “patient/practitioner familiarity and trust”, she says in an email to Pharmaceutical Technology.

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Pharma Pharmaceutical FDA Healthcare Provider 64

Clarivate

FEBRUARY 28, 2023

LHON mutation rate variability affects therapeutic efficacy Most LHON patients carry one of three pathogenic mitochondrial DNA mutations (11778G>A [ND4], 14484T>C [ND6] and 3460G>A [ND1]) known as primary LHON mutations. We identified patients with an LHON diagnosis using ICD-10 and ICD-9 codes H47.2 The Clarivate U.S.

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Prescription Patients Pharmacology Healthcare 98

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Encourage Patient-HCP Interactions.

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