Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. In this blog post, we’ll look at everything you need to know about medical sales jobs. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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Medical sales Medical Sales Medical sales reps 52

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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Marketing Side effects Prescription Media 265

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JANUARY 1, 2021

” The trade media has been abuzz with pharma predictions in the coming year, but I guess that management has not learned a damn thing. To them, it will continue to be about sales and profits. The media will ensure that it doesn’t last. As long as Americans remain unhealthy they will need prescription drugs.

Pharma 213

Pharma Media Insurance Prescription 213

Medical Device Success

SEPTEMBER 5, 2021

In other words, a brand prescription for MedTech. Or, maybe I should say conquered the mountain of marketing and sales challenges. On the sales side he talks about one tactic that results in a 75% attention rate and a 3X increase in consultations. Matthew’s Medical Sales Rx Course Link. Reading time: 3 – 5 minutes.

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Medical Sales Medical sales Marketing 130

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

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Pharma Prescription Insurance Medical 180

Rep-Lite

JUNE 28, 2023

Welcome to the world of medical sales, where opportunities abound for those driven to make a difference. In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. But what sets medical sales apart from other career options?

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Medical sales Medical Sales Medical sales reps 52

World of DTC Marketing

JANUARY 25, 2021

. “77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., The “sales cycle” for prescription drugs has gotten more difficult to measure because of the pandemic. So how can you measure digital?

Pharma 187

Pharma Marketing Prescription Engineering 187

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. The above factors can yield higher sales, making rare disease drug development extremely lucrative and desirable. The power of inside sales begins here. Inside Sales – A Cost-Effective Solution that Raises Disease Awareness.

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Sales Marketing Physicians Education 52

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

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Media Marketing Patients Prescription 180

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not. So what’s the answer?

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Prescription Marketing Pharma Medical 164

eMediWrite

OCTOBER 29, 2022

The pharmaceutical sector is known for having a robust R&D and a sizable sales staff. Brands of non-prescription pharmaceuticals, like Fast-Moving Consumer Goods (FMCG) items, can last for a very long time while those of prescription drugs only last for about ten years ( Figure 1 ).

Pharmaceutical 59

Pharmaceutical Prescription Marketing Education 59

World of DTC Marketing

APRIL 14, 2021

8 spot ahead of industries such as retail, transportation, and media, and entertainment. Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions. Drug companies on average spend about 20% of all their sales revenue on R&D. Pharma earned a solid No.

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Pharma Prospecting Transportation Retail 191

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. They are continual learners and tend to give more time to visiting sales reps.

Physicians 98

Physicians Marketing Medical Prescription 98

eMediWrite

MAY 27, 2022

Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new. Pharma brand loyalty, when effectively built, can have far-reaching and long-lasting consequences beyond prescriptions. The problem, though, is in the word — sales reps.

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Doctors Pharma Physicians Prescription 52

PM360

JULY 13, 2023

Courier Health’s solution connects data from key partners (reimbursement, hubs, pharmacies, EHR, sales, and more) to create personalized patient journeys. Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase.

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Education Medical Media Patients 89

Veeva

AUGUST 15, 2021

There are big opportunities to increase efficiencies and sales productivity, despite Singapore being a relatively smaller market. Veeva OpenData supports users to: Increase sales productivity, speed and business efficiency. 100% said they rely on their sales reps to make changes to HCP data. Streamline compliance.

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Sales Healthcare Healthcare Healthcare Provider 52

World of DTC Marketing

JANUARY 21, 2021

We were also surprised that some people were coming from social media, with Twitter as number one. ” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool. It’s almost impossible to read to the content on ANY of their pages in that time.

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Pharma Sales tools Medical Media 180

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift.

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Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

JUNE 16, 2023

population will result in substantial pockets of differences in prescription drug sales potential due to age, income, ethnicity, and the ability to pay within smaller and smaller geographies. The other is a “sales force access” competitive market, meaning limited rep access to HCPs. Rapidly changing characteristics of the U.S.

Marketing 59

Marketing Sales Healthcare Healthcare 59

Silver Line CRM

NOVEMBER 11, 2020

Internally, this means updating legacy systems and combining multiple data sources like ERP and marketing/sales systems needed to be effective. Things like: Media spend. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Traditional and non-traditional sales channel synergies .

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. They already have the data, and through social media algorithms AI can generate patterns in the context.

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Marketing Specialization Healthcare Healthcare 64

Legacy MEDSearch

JULY 6, 2023

This important milestone enables the world’s first prescription music platform, and is a remarkable day for our company, for music, for healthcare, and most importantly for stroke survivors.” ” InTandem is anticipated to be available soon in select market segments.

FDA 52

FDA Food and Drug Administration Recruitment Medical 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Build Awareness with In-Pharmacy Advertising.

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Marketing Education Retail Prescription 52

PM360

DECEMBER 14, 2022

Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. Not that long ago, our industry was reliant on analytics from lagging indicators such as scripts written or sales interactions.

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Marketing Patients Healthcare Healthcare 91

pharmaphorum

OCTOBER 11, 2022

So, all of that led to my interest in digital, I guess initially; digital communications and how things like social media were developing,” he said. People use different terms: they use multichannel, which is for marketing, whereas omnichannel tends to imply more bringing in the sales calls and the people as well.

Pharma 76

Pharma Medicine Doctors Patients 76

Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharma sales rep has been significantly reduced across the board. Of course not.

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Pharma Marketing Network

OCTOBER 29, 2020

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

Marketing 52

Marketing Media Pharma Doctors 52

PM360

JUNE 29, 2022

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. Prescription refills can now be placed with a simple click on a patient portal.

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

NOVEMBER 21, 2022

Tech and education now go hand in hand, with marketers and patients alike,” says Augie Caruso, EVP, Sales & Key Accounts, Health Monitor Network. Technologies include videoconferencing, the internet, store-and-forward imaging, streaming media, and terrestrial and wireless communications.

Marketing 52

Marketing Patients Education Electronics 52

Referral MD

MAY 4, 2022

These key components are: Operational, for automation of marketing, sales and services for your practice. These features include: Tools for managing patient interactions, such as appointments, prescriptions, and more. That means you should have a healthy sense, first, of the components of the typical CRM.

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CRM Healthcare Healthcare Management 52

Pharma Marketing Network

JUNE 8, 2020

It’s unfortunately being greatly oversimplified by media and government and 11 of the 12 major drivers, the employer is the key unwitting enabler, you know, there’s the expression ‘every addict needs an abler.’ It’s probably approaching a three-billion-dollar business. It’s a hotel company with 5,000 employees.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40