MedCity News

SEPTEMBER 2, 2022

A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription.

Prescription 115

Prescription Patients Marketing 115

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

Marketing 271

Marketing Media Medical Prescription 271

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

Doctors 40

Doctors Prescription Marketing Pharma 40

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

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Prescription Media Pharma Patients 52

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. 2017 study.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Pharma Prospecting Education 289

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

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Prescription Healthcare Healthcare Medical 79

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. It involves not only your product website but also what other patients are saying about your product in social media. Marketing is not science; it’s an art.

Marketing 139

Marketing Media Side effects Doctors 139

PM360

DECEMBER 20, 2023

The industrial production process reduced cost, time to market, and in most cases, improved quality. This analogy is relevant to many industries, but especially modern marketing. And today’s “Content Supply Chain” is enabled by marketing automation technology.

Marketing 105

Marketing Distribution Media Physicians 105

World of DTC Marketing

AUGUST 4, 2021

Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

Pharma 210

Pharma Side effects Media Prescription 210

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. The ROI versus Patient Needs Battle.

Marketing 199

Marketing Pharma Doctors Government 199

Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market.

Prescription 52

Prescription Marketing Patients 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. 3hree: What does this mean for patient data?

Doctors 283

Doctors Prescription Consulting Physicians 283

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

JANUARY 12, 2021

SUMMARY: TV doesn’t make sense for smaller and older patient populations. DTC marketers should be thinking digital and aligning execution with their needs. First lets look at older audiences: Companies marketing to a senior demographic have traditionally put most of their time and money into offline media.

Patients 155

Patients Media Marketing Prescription 155

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

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FDA Prescription Physicians Pharma 180

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. And in 2023, these investments will hopefully pay off.

Marketing 83

Marketing Sales Medical Patients 83

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? These prescriptions fall into the same boat as the other two offerings—generic medications for some of the most common conditions.

Marketing 52

Marketing Prescription Insurance Retail 52

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online.

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Side effects Media Doctors Marketing 226

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. What are other patients saying about it? Is TV the best channel?

Prescription 249

Prescription Doctors Side effects Marketing 249

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In – Channel. – Stakeholders.

Marketing 91

Marketing Key account management Pharma Prescription 91

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. That must change. What Is RPM?

Marketing 52

Marketing Patients Education Electronics 52

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Ask current patients what drove them to get an Rx for a branded product (MS drug). Each market has its dynamics. Where was DTC ranked?

Doctors 243

Doctors Marketing Insurance Prescription 243