World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital?

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Matthew Stumm.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Rep-Lite

FEBRUARY 23, 2024

Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. Company Size and Reputation The size and reputation of a pharmaceutical company can significantly influence a sales rep’s career trajectory and earning potential.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52