World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve. Targeted in the right publications, print ads can be a great DTC marketing tool.

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Clarivate

MAY 24, 2022

Multinational pharmas seek entry for their products. Multinational pharmas have taken notice of the recent policy focus of Mainland China’s healthcare authorities on rare diseases. China’s rapidly evolving and increasingly dynamic rare disease market provides pharmas an opportunity for strong growth. The Lancet. 2019; 2:8-15. (in

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PM360

APRIL 7, 2023

3 As an example, one leading manufacturer is currently offering a warranty program 4 that will cover the cost of any specific drug if it fails to work, marking only the second time a major pharma company has taken such a step. Nature Magazine , December 9, 2022. million for the new hemophilia gene therapy. Naddaf, Miryam. “$3.5-Million

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Manufacturing Marketing Patients Safety 52

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . It is primary care physicians who are looking into the general population to help determine if there’s disease there.

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Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

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Cadensee

JULY 20, 2021

Uri founded and continues to contribute insights through his digital magazine, e-Pochondriac. Uri founded and continues to contribute insights through his digital magazine, e-Pochonder and is one of the first advocates for patient centric health care. 07:20 When did Uri think it is the most important moment to listen to patients.

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Evolve Your Success

NOVEMBER 15, 2022

I worked for an organization that specialized in surgical device repairs. Right then I was like, “Buddy, I’m going to get myself in trouble if I start writing for Outpatient Surgery Magazine or this magazine. I said, “Can I write for this magazine about the specific surgical product and how it can benefit patient safety?”

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