article thumbnail

DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Business building concept.

article thumbnail

Challenges in the Medical Sales Industry

MedReps

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. External Medical Sales Challenges in the Medical Sales Industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 58
article thumbnail

Exploring the Earnings Landscape of Medical Sales Representatives

Rep-Lite

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. However, for this exploration, we will be using the umbrella term, medical sales representative. So how much do medical sales reps make? In 2023, sales amounted to about 863 million dollars.

article thumbnail

How Value Based Health Care Will Impact Medical Sales

Spotio

Home healthcare won’t directly impact medical device sales. Medical devices for home use is determined by physician recommendations and insurance coverage. Better health outcomes will drive sales. Under current safe harbor definitions, medical device sales aren’t affected by value-based reimbursement.

article thumbnail

How Medical Sales Reps Can Influence Prescriber Behavior

MedReps

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. When the physicians begin doing so, this is the perfect situation that all medical sales reps want because it means that their influence paid off.

article thumbnail

Are new weight loss drugs an answer or problem?

World of DTC Marketing

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.