PharmExec

OCTOBER 31, 2023

In the ever-evolving landscape of healthcare, it's vital for organizations to take steps toward bridging the gap between their clinical and marketing teams.

Healthcare 111

Healthcare Healthcare Marketing 111

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 112

Marketing Competition Patients Healthcare 112

LEVO Health

DECEMBER 28, 2023

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

Healthcare 52

Healthcare Healthcare Marketing Education 52

LEVO Health

FEBRUARY 16, 2023

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. Healthcare marketers need to be mindful of privacy concerns while implementing personalization strategies.

Healthcare 94

Healthcare Healthcare Marketing Patients 94

Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

Healthcare 102

Healthcare Healthcare Marketing Doctors 102

MedCity News

JUNE 7, 2023

Healthcare brands should always build their own digital marketing strategy from scratch – rather than using a blueprint from another successful digital industry.

Marketing 113

Marketing Healthcare Healthcare Biopharma 113

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

Marketing 192

Marketing Media Healthcare Healthcare 192

PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. Representation Matters for Patient Trust T rust in healthcare is crucial when it comes to improving patient outcomes.

Marketing 98

Marketing Healthcare Healthcare Patients 98

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

MedCity News

APRIL 13, 2023

Virtual reality and podcasts are two innovative tools that can help captivate your audience and differentiate your healthcare brand. By utilizing these cutting-edge technologies, you can stay ahead of the competition and create more engaging marketing campaigns.

Healthcare 120

Healthcare Healthcare Marketing Competition 120

PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

Healthcare 104

Healthcare Healthcare Marketing Patients 104

PharmExec

DECEMBER 6, 2023

Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.

Media 119

Media Healthcare Healthcare Marketing 119

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Digital, within healthcare, is used differently by online health seekers. Some of the questions I get from senior marketing people leave me speechless.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Healthcare Success

JULY 18, 2023

People often confuse marketing and public relations (PR), but they are not synonymous. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building.

Healthcare 52

Healthcare Healthcare Marketing Media 52

LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Leverage Video Marketing.

Healthcare 98

Healthcare Healthcare Marketing Media 98

LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

Healthcare 52

Healthcare Healthcare Marketing Customer Relationship Management 52

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. has the potential to tax our already burdened healthcare infrastructure.

Healthcare 310

Healthcare Healthcare Insurance Media 310

Scott’s Directories

JUNE 28, 2023

The healthcare industry is a dynamic and ever-evolving field that demands effective marketing strategies to stay ahead of the competition. In today’s fast-paced world, reaching the right audience at the right time is crucial for B2B healthcare marketing success.

Healthcare 52

Healthcare Healthcare Marketing Competition 52

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. The company also did well in the stock market. Big changes are coming.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. They will seek out healthcare options that align with their values and demonstrate trustworthiness.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

MedCity News

AUGUST 1, 2023

Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics. AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions.

Marketing 95

Marketing Healthcare Healthcare 95

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Tailor marketing initiatives to align with specific goals.

Healthcare 72

Healthcare Healthcare Engineering Marketing 72

Referral MD

AUGUST 8, 2023

Photo by Daniele Franchi on Unsplash Good healthcare marketing is essential for the growth of any business, and the healthcare/medical practice is no exception. Let us take a look at some of the best healthcare marketing tips you can use: Photo by Daniele Franchi on Unsplash 1.

Marketing 59

Marketing Healthcare Healthcare Media 59

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. According to 2023 data, 91% of businesses use video as a marketing tool. In fact, marketers who use video marketing in their strategies grow revenue 49% faster than non-video users.

Healthcare 52

Healthcare Healthcare Marketing Education 52

European Pharmaceutical Review

APRIL 11, 2024

Key drivers for the market include patent expirations of several biologic drugs and increasing demand for affordable biologic treatments, the author explained. Over the past few years, the biosimilar market has expanded “rapidly” due to these medicines offering a cost-effective alternative to the reference product.

Marketing 96

Marketing Competition Manufacturing Healthcare Provider 96

World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

Clarify Health

NOVEMBER 15, 2023

In the business of healthcare, time is of the essence. Health plans and care delivery organizations face steep competition for customers and patients, so it’s essential to move swiftly to gain customer loyalty and market share when launching a new health plan or service line. But, as the saying goes, only fools rush in.

Healthcare 52

Healthcare Healthcare Marketing Competition 52

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. The post The social media problem for healthcare.

Media 224

Media Healthcare Healthcare Marketing 224

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options.

Marketing 214

Marketing Pharma Prescription Prospecting 214

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. At Lilly, we had something called “the healthcare transaction model.” The post DTC marketers addicted to TV.

Marketing 227

Marketing Side effects Physicians Healthcare 227

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare? How Does Call Tracking Work?

Healthcare 57

Healthcare Healthcare Marketing CRM 57