Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

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Healthcare Healthcare Marketing Physicians 52

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory.

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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Physicians Sales Healthcare Provider Medical 52

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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Healthcare Success

DECEMBER 22, 2022

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport."

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Healthcare Healthcare Marketing Physicians 89

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Marketing Pharma Media Healthcare Provider 96

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare? How Does Call Tracking Work?

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Healthcare Healthcare Marketing CRM 55

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? So let’s diagnose Amazon’s purchase. 4our: Can HCPs trust patients?

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Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, as a business in this domain, you must leverage hi-tech solutions to capitalize on the budding market. Read on to learn how.

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Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare.

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Scott’s Directories

APRIL 6, 2023

Thanks to medical devices, healthcare providers can provide more accurate diagnoses and better treatment to patients. Medical device companies are dedicated to providing the latest and greatest equipment to medical professionals. However, finding the right physician to buy your products can be challenging.

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Physicians Medical Sales Healthcare Provider 52

LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

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Healthcare Healthcare Healthcare Provider Patients 52

Scott’s Directories

JULY 21, 2022

Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software. Following are a few tips on how to effectively market medical software.

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Medical Marketing Healthcare Provider Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

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LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Manage Your Marketing Budget. Build Your Website. With over 4.4

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Scott’s Directories

MARCH 6, 2023

As a healthcare marketer or sales representative, you know the importance of developing successful lead generation strategies. This comprehensive database contains detailed medical information about healthcare professionals that can be utilized to create effective lead generation plans for healthcare sales teams.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. If there were endpoints that weren’t favorable to the drug, they may not be there.” Three quarters of U.S.

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Healthcare Healthcare Doctors Pharma 59

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical Considerations in Medical Sales Medical sales representatives can play a valuable role in advancing healthcare without compromising integrity. Let’s explore!

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Ethics Medical sales Competition Medical 52

PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. Physicians will be more accurate, efficient, and proactive than ever.”

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Contrarian Sales Techniques

DECEMBER 14, 2022

The new marketing mix of pharmaceutical companies brings together the various elements of their marketing efforts to create a more effective and efficient collaboration with their sales force. According to the study, field sales teams are also more likely to interact with healthcare professionals via email, video, and over the phone.

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Marketing Pharmaceutical Sales Healthcare Provider 52

Scott’s Directories

DECEMBER 20, 2022

For any sales and marketing team looking to target healthcare providers, MD Select is the best option. MD Select provides accurate, comprehensive, and up-to-date information on doctors, hospitals, clinics, pharmacies, and more. Detailed Profiles MD Select offers detailed profiles for each provider in their database.

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Marketing Sales Healthcare Provider Medical 52

Scott’s Directories

DECEMBER 20, 2022

For any sales and marketing team looking to target healthcare providers, MD Select is the best option. MD Select provides accurate, comprehensive, and up-to-date information on doctors, hospitals, clinics, pharmacies, and more. Detailed Profiles MD Select offers detailed profiles for each provider in their database.

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Medical Marketing Sales Healthcare Provider 52

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations.

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