PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t.

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PM360

MARCH 22, 2024

Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact. EPG Health. October 2023.

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pharmaphorum

OCTOBER 19, 2022

That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. No doctor wakes up in the morning asking what your brand can do for them.

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Impetus Digital

AUGUST 12, 2022

Kaitlin Anstett , Senior Medical Advisor at Theratechnologies , will sit down with Natalie Yeadon , Co-founder & CEO of Impetus Digital , to share her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” Sign up now!

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. It's the secret sauce to thriving in the pharma industry.

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Clarify Health

MAY 19, 2020

Each drug on the market started off as an idea that successfully overcame many hurdles while thousands (and sometimes millions) of other potential therapies failed along the way. After FDA-approval comes the last critical mile of this journey: bringing the product to market. sales, medical science liaisons, etc.).

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pharmaphorum

SEPTEMBER 2, 2022

The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. The last two years have brought about an online revolution.

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Pharmaceutical Technology

NOVEMBER 2, 2022

With this comes new hope for previously underserved patient populations. But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. A fresh approach. Expanding horizons.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. Asking strategic questions leads to a better understanding of medical practices and habits.

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Pharmaceutical Technology

NOVEMBER 3, 2022

Genentech, a subsidiary of Roche , markets alteplase and tenecteplase under the names Activase and TNKase in the US, while Boehringer sells them under the names Actilyse and Metalyse in the EU. These] are life-saving medications. And patients can die when we do not have these readily available,” he says.

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PM360

SEPTEMBER 15, 2022

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Healthcare professionals (HCPs) are changing their habits accordingly.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Five steps to closing the CX gap with HCPs and Patients.

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Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Secondary: These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications.

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Medico Reach

AUGUST 1, 2022

Amidst increasing interest rates and worries of a recession, the once-hot IPO market has come to a grinding halt. However, the situation has tremendously changed since the market crash began in November 2021. Technology and healthcare are two areas in which California-based New Enterprise Associates, Inc invests. CEO : Luke Goh.

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European Pharmaceutical Review

FEBRUARY 22, 2023

Although effective, the inconvenience of regular injections can lead to poor patient adherence, with studies showing that persistence and adherence are generally better for oral medications compared with injections. We can see a future where millions of patients no longer carry the burden of regular injections.”

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Rep-Lite

MAY 22, 2023

In today’s competitive job market, an entry-level resume serves as your key to unlocking the doors of your dream job. This research will help you align your resume with the current demands of the job market. Conducted market research and competitor analysis to identify emerging trends and inform marketing campaigns.

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Evolve Your Success

DECEMBER 19, 2023

Career success in MedTech is not just about climbing the corporate ladder; it’s about relentlessly advocating for patients, embracing change, and, above all, never giving up. I am a person who has devoted his life to medical technology. We need to bring innovative new therapies to the market and the patients.

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Evolve Your Success

OCTOBER 31, 2023

Neuromodulation isn’t just about stimulating nerves; it’s about awakening hope and transforming lives—one patient at a time. In this episode, Blake Williams takes us on a wild journey through his career as a Field Clinical Engineer (FCE), shedding light on the incredible impact of neuromodulation on the lives of patients.

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Pharmaceutical Technology

JULY 10, 2008

The industry sits at a pivotal point in its evolution and analysts say it can no longer rest on its laurels happy to produce generic drugs while expending vast sums on marketing at the expense of R&D. Even so, current figures show firms’ biggest portion of spend is still on marketing and administration at 33.1%,

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Medgadget

FEBRUARY 17, 2023

All of these systems operate under the “master-slave” concept, which involves a surgeon sitting behind a console, away from the patient, who manipulates the mechanical arms of the robot via some kind of joystick-like device. Because of its tiny domestic market, Israeli firms typically end up joining large conglomerates.

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