World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

Healthcare 270

Healthcare Healthcare Doctors Leads 270

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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Healthcare Healthcare Medical Patients 137

Clarify Health

JANUARY 19, 2024

Generative AI: The New Frontier in Healthcare Technology Healthcare Unbound episode recap: We know that AI is a transformative technology already reshaping almost every kind of business, and healthcare is no exception. But what does the future of AI in healthcare look like?

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Healthcare Healthcare Physicians Patients 52

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 112

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. With inflation in the news, healthcare costs are continuing to rise.

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Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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Doctors Prescription Consulting Physicians 283

PM360

OCTOBER 13, 2023

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

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Healthcare Healthcare Doctors Pharma 59

Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

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Healthcare Healthcare Healthcare Provider Patients 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61

Doctors Physicians Marketing Prospecting 61

Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

Medical 97

Medical Insurance Healthcare Healthcare 97

Clarify Health

SEPTEMBER 5, 2023

Members often compare networks when choosing a Medicare Advantage or employer-sponsored health plan to see how much it will cost them in premiums, which physicians and specialists are in-network, and if there are any add-on benefits. Referral pattern tracking is one of the lowest-hanging fruits when it comes to optimizing healthcare networks.

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Networking Healthcare Provider Healthcare Healthcare 52

World of DTC Marketing

MARCH 29, 2022

What is the role of healthcare? The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. That borders on ridiculous.

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Insurance Education Healthcare Healthcare 231

Contrarian Sales Techniques

NOVEMBER 23, 2022

Some of these include establishing new relationships with physicians, insurance companies, and specialty hospitals. The complexity of this process is due to the varying factors that affect the buying decisions of healthcare organizations. This is an opportunity for them as they can expand their existing portfolio.

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Healthcare Healthcare Sales Physicians 52

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Side effects Pharma 200

World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. But what about patients who make no effort to lose weight?

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Doctors Patients Insurance Physicians 250

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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Doctors Physicians Insurance Medicine 247

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

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Healthcare Healthcare Patients Healthcare Provider 52

PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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Education Physicians Healthcare Healthcare 59

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

Side effects 209

Side effects Insurance Doctors Prescription 209

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Safety Insurance Training Healthcare 106

Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

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Healthcare Healthcare Physicians Doctors 52

Clarify Health

JUNE 8, 2023

Healthcare leaders are swimming in a deluge of data. Without the right healthcare business intelligence tools to make sense of it, it’s easy to drown in the sea of data points. Navigating the data is of the utmost importance for today’s savvy healthcare leaders. Physician engagement is another area ripe to spur growth.

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Healthcare Healthcare Physicians Patients 52

World of DTC Marketing

NOVEMBER 3, 2020

Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. Our healthcare system is set up to treat patients not to prevent bad health habits. However, there is NO excuse for healthcare companies continuing to ignore the consequences.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

Referral MD

JUNE 21, 2023

Referral management is a critical aspect of healthcare delivery, ensuring that patients receive timely and appropriate care from the right providers. However, the referral process can be complex and prone to errors, leading to delays, patient dissatisfaction, and increased healthcare costs.

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Management Consulting Insurance Physicians 52

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Insurers are starting to embrace telehealth because it saves them money compared to in-office patient visits but HCP’s have valid concerns. What can pharma do?

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Doctors Physicians Consulting Pharma 180

Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable. Here are some tech trends in the healthcare industry. The healthcare sector is no different.

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Healthcare Healthcare Doctors Physicians 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations.

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Healthcare Healthcare Healthcare Provider Physicians 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52