Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 112

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

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Healthcare Healthcare Marketing Physicians 89

PM360

OCTOBER 13, 2023

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

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Medical Insurance Healthcare Healthcare 97

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

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Clarify Health

OCTOBER 12, 2023

After two decades, healthcare is still working to find a better way to reward clinicians for the quality and efficiency of the care they provide rather than for the volume of patients treated. Similarly, the largest commercial health insurers are investing in value-based programs to lower care costs and improve population health.

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Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations.

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Healthcare Healthcare Patients Side effects 59

Penrod

APRIL 1, 2024

Challenges of Manual Prior Authorization The big irony is that most healthcare facilities still utilize manual prior authorization in today’s digital climate. This process burdens care providers, patients and insurance companies. This translates to the increased financial burden on healthcare.

Electronics 52

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World of DTC Marketing

SEPTEMBER 14, 2021

” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. My physician’s group sends out a newsletter and updates on important issues to us all, but many do not communicate with patients who tend to have many questions.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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Education Physicians Healthcare Healthcare 59

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

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Patients Pharma Physicians Education 97

Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. And the questions only get more complex from there.

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Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. According to the Kaiser Family Foundation (KKF), patients unintentionally receive care from an out-of-network provider every one out of five emergency room visits.

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Healthcare Healthcare Networking Healthcare Provider 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 112

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space.

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Pharma Physicians Marketing Insurance 98

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands.

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Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals? Who are we referring to?

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Management Doctors Physicians Healthcare Provider 59

Clarify Health

OCTOBER 25, 2023

According to a 2022 report, 60% of healthcare payments were tied to value and quality in 2021. Health plans and providers that select and agree to the right metrics for their value-based payment agreements can then manage to those metrics through shared data and incentives. As the saying goes, you can’t manage what you don’t measure.

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Physicians Healthcare Healthcare Management 52

Nixon Gwilt Law

NOVEMBER 3, 2022

They may be ordered through a telemedicine company website without the need for a physician consult, and results are often delivered directly to the consumer without a test review by a clinician. In other cases, tests are intended to be diagnostic and require a physician evaluation and order. You have a hair services salon?

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Clarify Health

AUGUST 29, 2023

By streamlining the approval process for medical services, health plans can reduce unnecessary expenditures, minimize claims denials, and increase patient and provider satisfaction. Healthcare utilization can be a significant driver of escalating costs within the industry. healthcare system.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 52

Referral MD

AUGUST 25, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Will AI help specialty care practices and providers improve efficiencies resulting in improved patient care?

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PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

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Healthcare Healthcare Education Patients 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

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PM360

JUNE 16, 2023

Related challenges exist for other healthcare stakeholders. Can insurers establish their burden of disease if it is difficult to identify? Once identified as likely , it’s much easier to engage a patient’s physician to conduct testing, refer to centers of excellence, or recommend clinical trial enrollment. In the U.S.,

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Patients Healthcare Healthcare Electronics 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Walmart has recently focused on expanding its virtual healthcare presence.

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Retail Healthcare Healthcare Marketing 97

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Clarify Health

MARCH 17, 2023

trillion dollars are spent annually on US healthcare costs and, of this amount, 31% is provided for hospital services. In recent years, public policy and health economics researchers have used what data was available regarding commercially negotiated payment rates to investigate markups by hospitals and other healthcare providers.

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Healthcare Healthcare Competition Networking 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Healthcare Marketing Physicians 104

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Insurance approval and distribution for specialty drugs can cause significant treatment delays up to three to four weeks for many patients.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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Healthcare Healthcare Marketing Healthcare Provider 116

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. How do patient portals improve healthcare workflows? In this article, we’ll explore the benefits, drawbacks, and features of the healthcare patient portal.

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Patients Doctors Healthcare Healthcare 59

Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. So how much do medical sales reps make?

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Penrod

MARCH 7, 2024

It is consistent with the overarching objective of providing high-quality healthcare, reflecting the industry’s transition to a more holistic and patient-centered approach. In this model, healthcare providers are compensated based on the quality of treatment rather than the volume of services they offer.

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