PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

Side effects 209

Side effects Insurance Doctors Prescription 209

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable. Here are some tech trends in the healthcare industry. The healthcare sector is no different.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house.

Medical 97

Medical Insurance Healthcare Healthcare 97

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

Healthcare 52

Healthcare Healthcare Physicians Doctors 52

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

Patients 97

Patients Pharma Physicians Education 97

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

Healthcare 230

Healthcare Healthcare Insurance Retail 230

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. I have always been passionate about improving the efficiency and equity of healthcare. B,” Massoumi says.

Medical 92

Medical Prescription Doctors Physicians 92

Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. .

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations.

Healthcare 52

Healthcare Healthcare Healthcare Provider Physicians 52

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

Media 159

Media Insurance Healthcare Provider Doctors 159

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Until we, as a nation, are ready to deal with the national obesity epidemic our healthcare is still going to bankrupt us.

Insurance 295

Insurance Doctors Physicians Healthcare 295

Referral MD

AUGUST 25, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. However, referrals can be time-consuming and sometimes frustrating for doctors and patients. This is where AI can help.

Doctors 52

Doctors Healthcare Healthcare Patients 52

World of DTC Marketing

FEBRUARY 2, 2021

When I first read these statistics, I thought, “what a great opportunity,” but I wanted to check with some physician thought leaders. Globally, healthcare funding to private firms reached $18.09 It is also important to ensure that the doctors oversee diagnosis. No app can ever replace a trained medical professional.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. nationwide from February to March, after a steeper decline of 15.7% Cases declined as a result.

Side effects 193

Side effects Insurance Doctors Pharma 193

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

Medico Reach

FEBRUARY 17, 2023

Nearly every business and industry related to healthcare have been severely disrupted by the COVID-19 outbreak. Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives.

Doctors 40

Doctors Healthcare Healthcare Physicians 40

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. By 2020, that percentage plummeted to just 8%. References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals? Referral management isn’t a new idea.

Management 59

Management Doctors Physicians Healthcare Provider 59

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. insurance companies.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

Healthcare Success

JUNE 2, 2023

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. 72% of U.S.

Patients 52

Patients Doctors Management Prospecting 52

Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. Telehealth has brought positive change for both patients and doctors. Digital Therapeutics and How They’re Fundamental to the Future of Healthcare.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 112

Leads Patients Healthcare Provider Healthcare 112

Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. Telehealth has brought positive change for both patients and doctors. Digital Therapeutics and How They’re Fundamental to the Future of Healthcare.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52