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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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AI in healthcare: From buzzword to boardroom

Clarify Health

Generative AI: The New Frontier in Healthcare Technology Healthcare Unbound episode recap: We know that AI is a transformative technology already reshaping almost every kind of business, and healthcare is no exception. But what does the future of AI in healthcare look like?

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The Use Of Qr Codes For Patient & Physician Support

Celeritas

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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Beyond Birth: Improving the Maternal Mental Health Crisis

MedCity News

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

2 and over a million actively licensed physicians 3 are available to prescribe them? Pharma companies have shifted their focus to specialized conditions such as multiple sclerosis and ulcerative colitis. 4 The drug market for specialized conditions is small, but it’s where pharma companies can generate the most revenue.

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Prior Authorization in the Age of AI: How Automation is Driving Efficiency for Payers

Clarify Health

Understanding prior authorization in healthcare Prior authorization (PA) is a process in which health plans require healthcare providers to obtain approval before performing certain medical procedures, prescribing specific medications, or ordering costly tests and treatments. healthcare system.