MedCity News

DECEMBER 18, 2023

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

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Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

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Authentic Influence Group

OCTOBER 6, 2021

In this Patient Convert Podcast with Justin & Kelly Knott, Shelly shares some fundamental tips to engage with patients, and resources that help physicians refocus and connect better with the patient. Some of the loudest things people say don’t come from their mouths.

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PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Automated appointment reminders help reduce no-show rates.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory.

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InCrowd

JANUARY 24, 2023

In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based models encourage a team-oriented approach to patient care.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives.

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Clarify Health

NOVEMBER 20, 2023

Physician incentive programs have been around for decades. Incentive programs have the potential to significantly influence physician behavior for the better, but their effectiveness hinges on the design and implementation of the program. What are physician incentives?

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PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. Physicians will be more accurate, efficient, and proactive than ever.”

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MedCity News

FEBRUARY 1, 2024

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

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World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. More and more patients demand a level of service they want with the increased costs of health insurance premiums. Think “patient journey.”

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World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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MedCity News

AUGUST 9, 2023

Physicians often diagnose patients with chronic kidney disease (CKD) too late in the process, when dialysis is the only option left.

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Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

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World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare. Healthcare Practices Defensive Medicine.

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World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

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Referral MD

MAY 2, 2024

Healthcare referral management solutions serve as a comprehensive approach to streamline the patient referral process within the healthcare ecosystem. Specialty healthcare practices benefit from having a referral management solution for several reasons: 1.

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World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs).

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MedCity News

DECEMBER 15, 2023

Elation Health released results of a survey it conducted to learn more about how primary care physicians feel about AI scribes.

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Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

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World of DTC Marketing

JANUARY 25, 2022

Clunky, costly, highly regulated health systems, often dominated by rent-seeking middlemen, are being shaken up by firms that target patients directly, meet them where they are—which is increasingly online—and give them more control over how to access care. The post The era of <i>“consumer healthcare”</i>?

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Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers.

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MedCity News

APRIL 30, 2023

A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. The research evaluated two sets of answers to patient inquiries — one written by physicians, the other by ChatGPT.

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. It is now adapting to new changes and implementing new technologies like artificial intelligence to enhance the patient experience. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise.

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Clarify Health

AUGUST 3, 2023

Healthcare prices in the U.S. Varied health plan contracts and coverage made it nearly impossible for patients to know ahead of time what they’d be charged for a given service. Complying with the regulations won’t be enough for healthcare delivery organizations that want to thrive in this new, more transparent environment.

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Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

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BlueNovius

MARCH 20, 2023

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

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Healthcare Success

MAY 10, 2024

In today’s blog post, I share an effective editorial workflow you can implement today between your healthcare marketing agency and medical experts. Spotlight on the Health Information on Your Website Today’s top healthcare organizations know their mission and values (i.e., This is crucial.

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MedCity News

JULY 28, 2022

Telemedicine delivers the same level of care as in-person, satisfies patients and physicians and drives down healthcare costs, cardiologist Steve Ommen says.

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Scott’s Directories

MARCH 13, 2023

The purchase of a Vancouver physician directory can be a great way to increase your reach. A well-researched directory can provide information about local physicians, such as their contact information and specialties, helping you target the right doctors for your business.

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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