PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. For the last decade-plus, healthcare marketing has shifted its focus away from targeting PCPs. Understanding the Shift—How Did We Get Here?

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Success

SEPTEMBER 7, 2023

Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. Keep reading to discover powerful tactics for healthcare marketing to Baby Boomers. At approximately 68.6

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World of DTC Marketing

JULY 20, 2022

A new analysis released Wednesday by Patients for Affordable Drugs estimates that pharmaceutical companies in the U.S. Patients for Affordable Drugs found that between June 24 and July 5, pharmaceutical companies increased prices for 133 products. Healthcare CEOs are among the top earners. But they’re not alone.

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LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

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LEVO Health

DECEMBER 28, 2023

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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MedCity News

NOVEMBER 15, 2023

A hearing healthcare veteran consultant, who has significant hearing loss, describes 7 market-tested best practices. Understanding the consumer-patient journey is crucial to developing strategic priorities for companies across hearing healthcare, from hearing aids to cochlear implants to gene/drug therapy.

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LEVO Health

FEBRUARY 16, 2023

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. Healthcare marketers need to be mindful of privacy concerns while implementing personalization strategies.

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PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today’s patient journey from awareness to Rx is long and fragmented.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Each practice previously had its own name, systems, and marketing programs.

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World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. More and more patients demand a level of service they want with the increased costs of health insurance premiums. Think “patient journey.”

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Healthcare Success

JULY 31, 2023

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? What Is Patient Engagement?

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LEVO Health

MARCH 20, 2023

But what about healthcare? Can patient voices be influencers in the same way? Patients are more empowered than ever to take an active role in their health and share their experiences with others. Why Patient Voices Matter The healthcare industry is a complex and highly regulated environment.

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Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

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Healthcare Success

JANUARY 23, 2024

Digital marketing strategies fail when they’re not aligned with your brand. This brand champions expertise, compassion, and patient empowerment. What would happen if the marketing department of this brand launched a social media campaign featuring younger hospital staff doing a trendy dance? What Is Digital Marketing?

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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World of DTC Marketing

APRIL 5, 2021

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Leverage Video Marketing.

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Referral MD

AUGUST 8, 2023

Photo by Daniele Franchi on Unsplash Good healthcare marketing is essential for the growth of any business, and the healthcare/medical practice is no exception. Let us take a look at some of the best healthcare marketing tips you can use: Photo by Daniele Franchi on Unsplash 1.

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World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options.

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Healthcare Success

JULY 18, 2023

People often confuse marketing and public relations (PR), but they are not synonymous. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building.

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Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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Referral MD

DECEMBER 1, 2023

How to improve dental practice efficiencies with software and grow your business with marketing. Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. You can securely share patient information, X-rays, and treatment plans, ensuring a smooth transition and continuity of care.

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare.

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Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. But, these benefits come with several unique marketing challenges. They also come with remarkable marketing opportunities. The good news? It should be precisely defined and communicated consistently across all locations.

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. There are a variety of healthcare SEO services that impact your site performance.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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