Contrarian Sales Techniques

MAY 18, 2025

Under the Price Control and Anti-Profiteering (Price Labelling for Medicines) Order 2025 , all private healthcare facilities and community pharmacies are mandated to display the prices of all medicines, including prescription drugs, over-the-counter medications, traditional remedies, health supplements, and custom-made preparations.

Pharmaceutical 52

Pharmaceutical Marketing Medical sales Ethics 52

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

Marketing 59

Marketing Pharma Prescription Competition 59

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. This approach is both compliant and effective, aligning ads with the content that healthcare professionals are already reading. Use AI to identify high-value content for HCPs.

Pharma 52

Pharma Marketing Education Prescription 52

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. This crisis has far-reaching implications, extending beyond individual finances. Patients with low incomes are especially vulnerable.

Patients 52

Patients Prescription Insurance Retail 52

Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Industry Experience and Proven Track Record Does the company specialize in pharmaceutical marketing, or is healthcare just one of many industries they serve?

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

Marketing 59

Marketing Pharma Prescription Networking 59

PM360

APRIL 4, 2025

For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided services in the form of live support, AI support, educational tools, and financial resources, typically offered to eligible prescribed patients at no additional cost.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately.

Pharma 59

Pharma Physicians Education Media 59

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

Customer Relationship Management 52

Customer Relationship Management Marketing Insurance Education 52

Quantified

JANUARY 8, 2025

Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcare providers, working hand-in-hand with HCPs to improve patient outcomes. Try introducing friendly competition with knowledge-check games. You’d be amazed how much people retain when they’re having fun.

Training 52

Training Sales Education Healthcare Provider 52

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This complexity requires a nuanced approach to SEO.

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

Pharma Marketing Network

JULY 9, 2025

From packaging to proprietary coatings to the APIs themselves, nearly every prescription bottle represents a mosaic of global logistics. Meanwhile, healthcare providers, patients, and payers would demand transparency and accountability. healthcare debates. Imposing 200% pharma tariffs could fracture this delicate network.

Pharma 52

Pharma Manufacturing Marketing Healthcare Provider 52

Pharma Marketing Network

JUNE 27, 2025

In a digital age where audience attention is fragmented and fleeting, pharma marketers can no longer rely on outdated tactics to engage healthcare professionals and consumers. Healthcare providers (HCPs) and patients expect targeted, timely content tailored to their needs. How does personalization impact engagement?

Marketing 52

Marketing CRM Pharma Competition 52

Healthcare Success

JUNE 3, 2025

For healthcare product managers, answering this question is especially urgent. Successful AI requires storytelling, validation, and proving consistent value for providers and patients. In an AI-driven healthcare world, PMs must become storytellers, relationship builders, and system thinkers. "As Its not just about features.

Management 65

Management Healthcare Healthcare Doctors 65

Pharma Marketing Network

MAY 14, 2025

This move seeks to reduce prescription drug costs by up to 80%, introducing significant changes to the pharmaceutical landscape. Drug Prices The executive order’s primary objective is to reduce the financial burden of prescription drugs on American consumers. For any health issues, always consult a healthcare professional.

Marketing 59

Marketing Pharma Prescription Pharmaceutical 59

Pharmaceutical Commerce

JUNE 16, 2025

Sean O’Hearen Key Takeaways Lack of Awareness Among Healthcare Providers. Industry efforts such as the BESAFE project and global pharmacy curriculum initiatives are essential to increase awareness, improve training, and ensure safer medication practices across healthcare systems. It can truly mean life or death. References 1.

Transportation 52

Transportation Medicine Training Healthcare Provider 52

Close-Up CRM

JANUARY 21, 2025

With the rapid evolution of healthcare needs and the increasing pressure to deliver value-driven outcomes, AI-powered CRM systems have emerged as a game-changer. Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers.

CRM 52

CRM Sales Pharma Competition 52

Pharmaceutical Commerce

JUNE 30, 2025

Self-paying patients who are new to the Wegovy savings offer or those who have not previously filled a prescription through NovoCare Pharmacy are eligible for this $299 introductory price. Zepbound (tirzepatide) can be prescribed by any licensed healthcare professional.”

Transportation 59

Transportation Marketing Patients Biopharma 59

PharmaVoice

JUNE 16, 2025

If pharma manufacturers ultimately are allowed to implement rebate models, they should move forward carefully to avoid damaging their relationships with providers,” Rouff said. 340B is now the second largest federal prescription drug program, covering more than $66 billion in drug costs , Ryan said.

Pharma 214

Pharma Patients Manufacturing Medicine 214

Pharmaceutical Commerce

JULY 10, 2025

From the new drug application (NDA) submission to the Prescription Drug User Fee Act (PDUFA) date, the brand team is fully engaged—selecting a product name, developing marketing programs, planning outreach, and onboarding and training sales reps. Subscribe Now!

Transportation 87

Transportation Training Marketing Pharma 87

Pharmatutor

MAY 6, 2025

In clinical practice, healthcare providers assess the risk of interactions by reviewing a patients complete medication list, including prescription drugs, over-the-counter products, and supplements.

Pharmacology 52

Pharmacology Electronics Healthcare Provider Prescription 52

Healthcare Success

MAY 15, 2025

Millennials expect digital healthcare to feel like the apps they use every day: frictionless, fast, accessible, and on their terms. Yes, but their impact on the healthcare industry is just beginning to take center stage. Key Life Transitions Affecting Millennial Healthcare Decisions Millennials are in their prime earning years.

Healthcare 65

Healthcare Healthcare Marketing Media 65

Pharma Marketing Network

APRIL 11, 2025

This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers. And since many paid platforms restrict pharma ads (especially around prescription terms), SEO fills in the gaps where paid media falls short.

Marketing 52

Marketing Pharma Side effects Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In the fast-evolving world of healthcare marketing, staying ahead requires more than experienceit demands insight. These articles highlight industry trends, share real-world case studies, and provide actionable strategies to sharpen your marketing campaigns. For any health issues, always consult a healthcare professional.

Marketing 52

Marketing Pharmaceutical Pharma Media 52

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

Healthcare Provider 317

Healthcare Provider Prescription Medicine Healthcare 317

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.

Healthcare 292

Healthcare Healthcare Insurance Prescription 292

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

Healthcare 317

Healthcare Healthcare Insurance Media 317

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

Healthcare 264

Healthcare Healthcare Insurance Competition 264

Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

Prescription 246

Prescription Patients Healthcare Provider Pharma 246

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Can someone get an accurate diagnosis via a computer screen?

Doctors 325

Doctors Prescription Physicians Consulting 325

MedCity News

OCTOBER 13, 2022

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.

Healthcare Provider 287

Healthcare Provider Healthcare Healthcare Patients 287

MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities.

Food and Drug Administration 263

Food and Drug Administration Prescription Government FDA 263

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

Prescription 84

Prescription Healthcare Provider Physicians Healthcare 84

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

Healthcare 104

Healthcare Healthcare Insurance Healthcare Provider 104

Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry.

Healthcare 98

Healthcare Healthcare Doctors Side effects 98

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

Impetus Digital

APRIL 26, 2024

This is no truer than in the healthcare sector. Recent reports show that more than half (54%) of healthcare professionals surveyed support the use of AI, while 61% want some form of international guidelines on its usage. Providers As a healthcare provider, you have a duty of care to your patients.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52