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Pharma failing the moral ethics of Covid vaccines

World of DTC Marketing

LEAD IN: Pharma companies are a business and have the right to make money but at what cost and how much is enough? Pharma has fought the patent wavier of vaccines for a good reason; they are cash cows. Right now, pharma is failing the moral question before it. The post Pharma failing the moral ethics of Covid vaccines.

Ethics 222
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The thorniest questions facing pharma, according to a leading bioethicist

PharmaVoice

Bioethics guru Arthur Caplan of NYU gives his outspoken and frank opinion on the industry’s minefield of ethical challenges.

Ethics 98
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Influencer marketing in pharma

World of DTC Marketing

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” The other issue regarding influencer marketing is the ethical use of influencers. bilĀ­lion in 2021.

Marketing 192
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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.ā€ 1) Danks, D. ā€œAI

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Unlocking Pharma Sales Success: Is NAPSRx's CNPR Certification Your Golden Key?

Contrarian Sales Techniques

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. They took the time, did their homework, and got certified.

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Janssen leads effort to cut waste in digital health devices

pharmaphorum

A consortium of industry and academic groups ā€“ led by Johnson & Johnson’s pharma division Janssen ā€“ has been set up to tackle the environmental impact of digital health products, specifically aimed at minimising waste that could end up in landfill. Photo by Possessed Photography on Unsplash.

Leads 114
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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. Ethical leadership is essential in promoting a culture of integrity within an organisation.