Pharmaceutical Commerce

APRIL 18, 2024

The latest news for pharma industry insiders.

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World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. The other issue regarding influencer marketing is the ethical use of influencers. There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances. bil­lion in 2021.

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Pharma Pathway

JANUARY 10, 2023

Encube Ethicals – Urgent Openings for Production/ QC Departments – Apply Now. Greetings from Encube Ethicals Pvt. Urgent Openings for Production/ QC Departments – Apply Now @ Encube Ethicals Pvt. Encube Ethicals – Urgent Openings for Production/ QC Departments – Apply Now. Job Description. Department: Production/ QC.

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Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

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Pharma Marketing Network

OCTOBER 14, 2023

In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Targeted Ads in Pharma Targeted ads have become increasingly popular in the pharmaceutical industry. Companies must ensure that they are using customers’ data in an ethical and legal manner.

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Contrarian Sales Techniques

FEBRUARY 12, 2024

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. They took the time, did their homework, and got certified.

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Pharma Pathway

OCTOBER 7, 2022

Encube Ethicals- Openings for Officer/ Sr. Greetings from Encube Ethicals Pvt. Openings for Multiple Positions in Production Department @ Encube Ethicals Pvt. Encube Ethicals- Openings for Officer/ Sr. Officer/ Jr. Engineer in Production Department -Apply Now. Job Description. Department: Production. Officer/ Jr.

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Ethics Engineering Education 52

World of DTC Marketing

FEBRUARY 16, 2021

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? What about patients?

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Pharma Marketing Network

OCTOBER 18, 2023

The use of Artificial Intelligence (AI) in the pharma industry is increasing rapidly and has become a key component of digital marketing. In this article, we will explore the role of AI in pharma digital marketing, its advantages and disadvantages, and the challenges it poses. AI also poses ethical challenges.

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.” Why make it inviting? What’s Next?

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PharmaVoice

NOVEMBER 6, 2023

Bioethics guru Arthur Caplan of NYU gives his outspoken and frank opinion on the industry’s minefield of ethical challenges.

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European Pharmaceutical Review

MARCH 22, 2023

The 20 th anniversary edition of the CPHI Pharma Awards is open for entries. Previous winners include a who’s who of pharma manufacturing CEOs from Piramal and WuXi AppTec to Catalent and last year’s winner Aragen Life Sciences. Are you a pharma innovator who wants to gain recognition for your hard work?

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European Pharmaceutical Review

DECEMBER 19, 2023

Several actions are proposed to ensure a structured approach to experimentation across the network Given the fast evolution of AI technology, including the ethical and policy aspects related to it, BDSG intends to regularly update the workplan.

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Pharma Networking Medicine Ethics 88

Impetus Digital

MARCH 15, 2024

However, in many ways, the methodical nature of the pharma industry goes hand-in-hand with technology, meaning that innovators in this sector can use AI to their advantage. In this post, we explore three ways AI can be helpful in the pharma industry.

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. This could help to build trust and loyalty with customers.

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Pharma Marketing Network

OCTOBER 31, 2023

This article will discuss the importance of event marketing in the digital age, the opportunities it presents for the pharma industry, and some important insights to consider. Event Marketing in the Pharma Industry Event marketing has become increasingly important for the pharma industry in the digital age.

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European Pharmaceutical Review

MARCH 12, 2024

Fostering an integrity culture and ethical behaviour is crucial for ensuring that employees feel empowered to raise concerns, report incidents, and adhere to established policies and procedures. Ethical leadership is essential in promoting a culture of integrity within an organisation.

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Pharma Marketing Network

OCTOBER 28, 2023

In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies. Digital Communication in Pharma Digital communication is playing an increasingly important role in the pharmaceutical industry.

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World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Last week I was pitching our business to a Director at one of the top pharma companies in the US. But, can we say this finding is true for pharma? When I was hired to first work in ethical pharmaceutical marketing, I brought two key attributes.

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PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. This can result in shareholders’ resentment, negatively impacting the valuation of the manufacturing company. In a shareholder meeting, Merck & Co.

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Medicine Marketing Pharma Manufacturing 98

Contrarian Sales Techniques

FEBRUARY 21, 2023

How A Pharma Sales Rep Can Contribute to Society One way that pharma sales reps can contribute to society is by ensuring that healthcare providers are informed about the latest advances in treatments and therapies. This can have a significant impact on patient outcomes and overall public health.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

I want you to consider the long-term consequences of your actions and always prioritize your ethical standards and personal well-being. Consider the potential long-term consequences of your actions, and always prioritize your personal ethics and values. Do you value a company with a strong ethical reputation?

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Pharma Marketing Network

JULY 27, 2023

Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry. Avoid any practices that may compromise the integrity of the relationship with HCPs or raise ethical concerns. The post 5 Strategies to Strengthen Relationships with HCPs appeared first on Pharma Marketing Network.

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Contrarian Sales Techniques

DECEMBER 27, 2022

In any industry, sales targets are crucial, and the pharma industry is no exception. For a pharma sales team to succeed, setting the right sales targets is key. Setting sales targets for a pharma company can be done in a few ways. Sales targets are set by the pharma sales team leader.

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Pharma Marketing Network

AUGUST 9, 2023

By staying informed, maintaining clear communication, seeking approvals, and fostering a culture of compliance, pharmaceutical companies can build a strong foundation for effective and ethical marketing practices. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

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PharmaVoice

APRIL 11, 2023

The founder and CEO for the Accreditation Council for Medical Affairs is increasing accountability in pharma by emphasizing training, standards and ethics in medical affairs.

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Contrarian Sales Techniques

DECEMBER 4, 2023

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry.

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European Pharmaceutical Review

JULY 12, 2022

However the survey of 1,500 patient groups also found that 55 percent were not aware of pharma’s ESG programmes, suggesting pharma needs to better include and consider the patient perspective in establishing their ESG goals. “Be

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma? Is the metaverse even a worthwhile investment for Meta? billion—and $21.3 Or should they forget about it?

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Pharma Education Training Healthcare 97

PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

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Pharma Marketing Network

AUGUST 9, 2023

By staying informed, maintaining clear communication, seeking approvals, and fostering a culture of compliance, pharmaceutical companies can build a strong foundation for effective and ethical marketing practices. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

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Marketing Pharma Food and Drug Administration Media 40

PM360

APRIL 22, 2024

In this context, we shouldn’t just think of the Sacklers and Shkrelis and Holmeses of the world, who coupled regulatory noncompliance with lamentable ethical failures. The Unique Challenges of Patient/Pharma Interaction Patient engagement has become a critical component of medical marketing.

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MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Other Training Programs.

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PM360

MARCH 22, 2024

We’re featuring AI in this month’s issue as the topic can’t be ignored—generative AI is creating huge waves in the Pharma industry and it’s all we’re talking about. There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a few.

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Contrarian Sales Techniques

FEBRUARY 29, 2024

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. This will demonstrate your commitment to ethical and responsible sales. But beyond the initial search, which is typically related to a position or a job, there's a whole new world waiting to be explored.

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European Pharmaceutical Review

JUNE 28, 2023

Approval “for a Phase II study should provide us with a strong efficacy signal and expedite our pathway to approval for MSP-1014 as a new effective and more tolerable treatment for patients suffering from MDD,” added Mindset Pharma’s Chief Scientific Officer Araujo.

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Contrarian Sales Techniques

JANUARY 25, 2023

Martin Shkreli, also known as "Pharma Bro," is a former pharmaceutical executive who came to public attention in 2015 when his company, Turing Pharmaceuticals, raised the price of a life-saving drug called Daraprim by more than 5,000%.

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