Fierce Pharma

JULY 13, 2023

BeiGene lost its TIGIT inhibitor collaboration with Novartis but signed an antibody-drug conjugate deal with Duality Biologics. Novartis walked away from BeiGene's TIGIT inhibitor. Takeda pulled the FDA filing for its dengue vaccine after the FDA requested more data.

FDA 221

FDA Leads Pharma 221

Fierce Pharma

APRIL 10, 2024

Leading AstraZeneca investor defends CEO pay ahead of shareholder vote: FT zbecker Wed, 04/10/2024 - 10:49

Leads 139

Leads 139

MedCity News

NOVEMBER 14, 2023

Theseus Pharmaceuticals discontinued its former lead program in July following the report of dose-limiting toxicities in two patients. Though Theseus has other assets in its pipeline, it has decided to explore strategic alternatives with the goal of “maximizing shareholder value.”

Leads 103

Leads Pharma Pharmaceutical Patients 103

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. Some will lead to more online research, while others may not. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

Pharma 210

Pharma Side effects Media Prescription 210

World of DTC Marketing

FEBRUARY 24, 2022

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition?

Pharma 210

Pharma Leads Doctors Marketing 210

Fierce Pharma

FEBRUARY 21, 2024

In a year that started with more than two-thirds of biopharma companies posting | While Novo Nordisk and Eli Lilly continued to be the biopharma industry growth leaders in the fourth quarter of 2023, many other drugmakers also delivered big gains, including Daiichi Sankyo, Amgen, Teva, GSK and Novartis.

Leads 275

Leads Biopharma Sales 275

MedCity News

MAY 6, 2024

Novo-Catalent Deal, Leading to Another Delay appeared first on MedCity News. Just weeks after Novo decided to resubmit its application to the FTC, the agency is seeking more information about the deal. This move has triggered a second 30-day delay in the antitrust review process. The post FTC Seeks More Information on the $16.5B

Leads 116

Leads Management Biopharma Pharma 116

MedCity News

APRIL 10, 2024

The lead indication for the Alpine drug, povetacicept, is the chronic kidney disease IgA nephropathy. The post Vertex Pharma Bolsters Immunology Profile With $4.9B Vertex Pharmaceuticals gains a Phase 3-ready Alpine Immune Sciences drug with potential applications in a wide range of immunological disorders.

Pharma 99

Pharma Pharmaceutical Leads Biopharma 99

Fierce Pharma

NOVEMBER 8, 2023

In the Big Pharma battle to treat obesity, Novo Nordisk sprinted to an early lead, but Eli Lilly is catching up quickly. | In the Big Pharma battle to treat obesity, Novo Nordisk sprinted to an early lead, but Eli Lilly is catching up quickly.

FDA 312

FDA Pharma Leads 312

Fierce Pharma

MARCH 14, 2023

Novo Nordisk follows Eli Lilly's lead, slashing insulin prices in the US kdunleavy Tue, 03/14/2023 - 10:56

Leads 256

Leads 256

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. of children under age 12 to 85.0%

Media 238

Media Pharma Side effects Physicians 238

MedCity News

APRIL 30, 2024

Morgan Leads $100M Financing for Startup’s R&D of Covalent Biologic Drugs for Cancer appeared first on MedCity News. With cancer as its initial focus, the startup contends its approach could offer safety and efficacy advantages compared to currently available targeted therapies. The post J.P.

Leads 121

Leads Safety Biopharma Pharma 121

World of DTC Marketing

JULY 9, 2021

From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” We are reminded that big pharma is a business whose only purpose is to make money. Big pharma is big business. billion. .” That is reprehensible.

Pharma 292

Pharma FDA Leads Competition 292

World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In my opinion, PhRMA has zero credibility.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

European Pharmaceutical Review

MARCH 8, 2023

To mark International Women’s Day, EPR talked to Dr Ekaterina Malievskaia, Chief Innovation Officer and Co-founder of COMPASS Pathways about her inspiration, the challenges as a woman working in pharma and advice for women entering the industry. What challenges have you faced as a woman in pharma?

Leads 52

Leads Pharma Food and Drug Administration Medicine 52

Fierce Pharma

MAY 22, 2023

With Dupixent leading the way, Sanofi’s taking on the 'big players' in respiratory diseases: exec kdunleavy Mon, 05/22/2023 - 07:33

Leads 247

Leads 247

World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again. The other challenge for pharma in an email marketing campaign is privacy.

Marketing 289

Marketing Pharma Prospecting Education 289

Fierce Pharma

JANUARY 4, 2024

Article by Richard Pops, CEO of Alkermes | Alkermes, a pioneer in neuroscience therapeutics, is building on its foundation as it emerges as a pure neuroscience company.

Leads 221

Leads Patients 221

Pharmaceutical Technology

SEPTEMBER 6, 2022

Finding the top pharmaceutical logistics and pharma supply chain companies. Pharmaceutical Technology has listed the top pharma logistics companies, pharma cold chain logistics companies and pharma supply chain companies based on our extensive expertise in the pharmaceutical sector.

Pharmaceutical 59

Pharmaceutical Leads Pharma Transportation 59

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. ” Pharma CEOs are compensated on how their products earn money.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. The post Pharma spent $3.9B

Pharma 217

Pharma Side effects Prescription Doctors 217

Fierce Pharma

NOVEMBER 29, 2022

LTS Lohmann leads investment in needle-free delivery specialist. Tue, 11/29/2022 - 10:21.

Leads 219

Leads 219

World of DTC Marketing

AUGUST 16, 2020

I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. I have seen first hand how the drugs we market can save lives and lead to a better quality of life for millions. Today, pharma CEOs make tens of millions of dollars because of one goal: sales.

Pharma 196

Pharma Government Patients Leads 196

Fierce Pharma

JANUARY 18, 2024

Roche's TIGIT antibody has posted a positive phase 3 result that probably won't lead anywhere. Roche's TIGIT antibody has posted a positive phase 3 result that probably won't lead anywhere. In a win for Daiichi Sankyo, a U.S. agency has invalidated a Seagen patent. In a win for Daiichi Sankyo, a U.S.

Pharma 212

Pharma Leads 212

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

Pharma 196

Pharma Marketing Doctors Physicians 196

European Pharmaceutical Review

NOVEMBER 16, 2022

The post Big Pharma leading in access-to-medicine strategies, shows data appeared first on European Pharmaceutical Review. Hazel added: “Companies must consider the depths of their plans, strength of their supply chains and equity of their pricing strategies to reach the most vulnerable populations.”.

Medicine 81

Medicine Leads Pharma Manufacturing 81

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. To a lot of pharma marketing people, everything they do is about generating business.

Pharma 187

Pharma Management Prescription Patients 187

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

MedCity News

SEPTEMBER 23, 2022

Rivus Pharmaceuticals’ Series B round will finance ongoing clinical development of its lead drug, a pill that targets mitochondria to increase caloric expenditure.

Leads 112

Leads Pharma Pharmaceutical Biopharma 112

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

Marketing 183

Marketing Pharma Media Side effects 183

Pharmaceutical Technology

SEPTEMBER 7, 2022

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The post Leading retail pharmacies in pharma appeared first on Pharmaceutical Technology.

Retail 59

Retail Leads Pharma Prescription 59

Pharmaceutical Technology

SEPTEMBER 8, 2022

Pharmaceutical Technology has listed the top speciality pharmacies in pharma based on its intel, insights, and decades of experience in the sector. The post Leading speciality pharmacies in pharma appeared first on Pharmaceutical Technology. Discover the top speciality pharmacies. Adherence management. Benefits investigation.

Specialization 45

Specialization Leads Pharma Side effects 45

Fierce Pharma

NOVEMBER 22, 2022

Erytech pivots to extracellular vesicle drug delivery after lead candidate collapses. Tue, 11/22/2022 - 08:53.

Leads 181

Leads 181

World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

Pharma 231

Pharma Medical Education Media 231

World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. So why isn’t pharma leveraging a content strategy on product websites? 2wo: Credible content.

Pharma 202

Pharma Media Patients Marketing 202

World of DTC Marketing

AUGUST 5, 2020

QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. First, the pharma ecosystem of constant meetings and matrix organizations lead to watered-down cutting edge marketing. When the publics level of trust in pharma goes up and stays there that is the best award any company can receive.

Pharma 180

Pharma Management Patients Leads 180