World of DTC Marketing
SEPTEMBER 15, 2021
SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. No one message will do this, however. Messages need to evolve in these special times. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.
Medical Device Success
SEPTEMBER 12, 2021
Reading time: 2 – 2 minutes. Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. Dror Benjamin, CEO and his team have created a wonderful virtual tool. The way it brings your presentation items into the virtual window right next to you is very sophisticated.
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Zymewire
SEPTEMBER 17, 2021
The pandemic has cost us many things, including, for too many of us, the ability to connect with our colleagues in person. At Zymewire, we recognized that risk early on and have made a concerted effort to preserve our culture and community despite the lack of in-person collaboration.
Clarify Health
SEPTEMBER 15, 2021
There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to care and treatment through better disease education, greater clinical trial diversity, innovative assistance programs, and new po
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
SEPTEMBER 14, 2021
SUMMARY: Current evidence does not, therefore, appear to show a need for boosting in the general population, in which efficacy against severe disease remains high. Even if humoral immunity appears to wane, reductions in neutralizing antibody titre do not necessarily predict reductions in vaccine efficacy over time, and reductions in vaccine efficacy against mild disease do not necessarily predict reductions in the (typically higher) efficacy against severe disease.
ALULA
SEPTEMBER 16, 2021
In our series on preparing for return to office (RTO) and hybrid work arrangements, we have focused primarily on what organizations and leaders need to consider in making these arrangements successful. However, at the end of the day, the success of these transitions ultimately depends on how all employees—regardless of title or position—are able to be engaged, safe, productive, and successful.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
SEPTEMBER 15, 2021
Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. In recent years the European Union has updated their requirements for Medical Device reporting following the FDA in the United States mainly with the EU Medical Device Regulation. Medical device companies continue to look at new strategies, tools, and technologies to achieve a more comprehensive medical device monitoring and reporting framework to ensure t
Clarify Health
SEPTEMBER 14, 2021
Health systems and provider groups need robust growth strategies to thrive in uncertain times. Improving referral patterns and identifying areas of opportunity to align physicians can maximize volume growth. However, to achieve growth goals and understand what is driving referral volume in- and out-of-network, providers need actionable insights. With the right insights, providers can evaluate and prioritize physicians for alignment, identify opportunities to redirect out-of-network referrals bac
ALULA
SEPTEMBER 14, 2021
As we start thinking about a sustainable hybrid workforce model, it’s important to also consider how we’ll know that hybrid models get the benefits we need in terms of employee engagement and business results. That means leaders can’t forget to measure progress and impact.
KBK Communications
SEPTEMBER 13, 2021
As a healthcare manufacturer you are responsible for making sure the products you sell are of high quality and that the people who buy them know what to do with them. It is also important to understand how digital strategies can help your company grow, improve your customer service, and maintain a competitive edge in today's market. This blog will discuss some common principles that all healthcare manufacturers should have in place when it comes to a digital strategy.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharma Marketing Network
SEPTEMBER 15, 2021
Fairfield, N.J. (15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., Inc. and Otsuka America Pharmaceutical, Inc. for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.
Clarify Health
SEPTEMBER 14, 2021
Health systems and provider groups need robust growth strategies to thrive in uncertain times. Improving referral patterns and identifying areas of opportunity to align physicians can maximize volume growth. However, to achieve growth goals and understand what is driving referral volume in- and out-of-network, providers need actionable insights. With the right insights, providers can [.].
Sales Pilot Medical Sales Performance
SEPTEMBER 17, 2021
I’m willing to bet that there is someone in each of your accounts that you don’t know, assuming you call on hospitals, clinics, outpatient centers, or doctor’s offices of significant size. I know, you wish you had the time to get to know everyone, but you just don’t because, well…you have to keep moving. You focus on the decision-makers because they are the ones who can make things happen, right?
Storyvine
SEPTEMBER 17, 2021
[link] Humans matter. That’s one of our core values and is the essence of everything we do at Storyvine. It’s in how we treat one another, and how we treat clients. Our mission is to democratize storytelling. Why? Because humans matter. Everyone has a story to tell. That’s what Storyvine does– reconnects us as humans, allows us to authentically tell our stories, and empowers our clients to do that at scale.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
World of DTC Marketing
SEPTEMBER 16, 2021
SUMMARY: Three House Democrats on a key committee voted against the measure to lower drug prices as PhRMA ramped up its lobbying dollars to buy politicians. “I understand that the pharmaceutical industry owns the Republican Party and that no Republican voted for this bill, but there is no excuse for every Democrat not supporting it,” Sen.
Clarify Health
SEPTEMBER 15, 2021
There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to [.].
World of DTC Marketing
SEPTEMBER 13, 2021
SUMMARY: There is a correlation between ignorance and poor health, but recent data indicates that there is also shown a correlation between red states and refusal to get vaccinated. This is a clear and present danger to us all. Trump and many of his Republican colleagues have allowed a virulent anti-vaccine/anti-masking/anti-social distancing campaign to spread among their voters, reinforced by Fox News.
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