World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

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World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good. According to the AMA.

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Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. If you gaffe up, then it will be an uncomfortable situation in front of the doctors.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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PM360

SEPTEMBER 7, 2023

The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case. AI and the Future Patient Experience Even though marketers should not forget about the people behind medical care, they still can’t ignore the potential of AI to transform the patient experience.

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pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

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European Pharmaceutical Review

AUGUST 23, 2022

FAKE MEDICINES are not a new problem, and pose a tremendous threat to patient safety and public health in society regardless of a country’s economic status. Some, 250,000 child deaths per year can be attributed to counterfeit malaria and pneumonia medicines.

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World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

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pharmaphorum

DECEMBER 1, 2022

Lack of access, strict regulations, and demanding schedules have made it extremely difficult for patients to participate in clinical trials. A 2018 NIH survey found that patients felt clinical trial participation to be inconvenient and burdensome, and nearly half (49.0%) said it disrupted their daily routine.

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World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. Why don’t doctors have the “the talk”?

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eMediWrite

MAY 27, 2022

According to one study, scientific literature is the primary rationale for prescribing medicine for 85% of surveyed physicians. Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel. How can you increase pharma brand loyalty?

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pharmaphorum

OCTOBER 19, 2022

Although I had stopped breastfeeding three months earlier, my doctor was convinced I was suffering from a bad case of mastitis – an inflammation usually caused by breastfeeding. I was referred to my first team of doctors by my primary care physician. The post Battling breast cancer with precision medicine appeared first on.

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World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. It turned out that one of the very first people who actually used the telephone was a doctor. Patients like it.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

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World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? In the US, we practice medicine to prevent litigation, and ordering tests is a way to ensure all the bases are covered. Now that people are returning.

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pharmaphorum

OCTOBER 27, 2022

The Health Hackathon – which took place in the western city of Lviv in war-torn Ukraine – saw more than 40 teams showcase digital solutions to the challenges faced by patients and doctors, competing for recognition and promise of financial backing to take their projects to the next level. Main image source: WHO.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

In the blog post here , I’ve shared several tips to help patients cut down on costs, such as buying generic medications, shopping around for the best prices, and taking advantage of discounts and promotions offered by pharmacies. What is the hospital's patient-to-nurse ratio? What are the hospital's patient satisfaction rates?

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European Pharmaceutical Review

SEPTEMBER 20, 2022

The Heads of Medicines Agencies (HMA) and the European Medicines Agency (EMA) have announced that biosimilar medicines authorised in the European Union (EU) can now be interchanged with their reference medicine or an equivalent biosimilar product. New regulatory guidance could lead to UK biosimilar boom.

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pharmaphorum

DECEMBER 15, 2022

Thousands more UK patients with idiopathic pulmonary fibrosis (IPF) will now be eligible for treatment with Boehringer Ingelheim’s Ofev, following new guidance from health technology assessment agency NICE. The NHS should make Ofev available within 90 days of the announcement by NICE, which means in mid-March 2023.

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PM360

SEPTEMBER 21, 2023

As the drug landscape grows increasingly competitive, it will be vital to gain an intimate, personalized understanding of how individual patients respond to medication to highlight a drug’s value on their quality of life.

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Clarivate

AUGUST 17, 2022

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. Supporting patients at the point of care. Making significant strides towards patient access, education and engagement is the mission of Patient Connect. Dr. Grace Lomax.

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World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system?

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World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” Your risk of bleeding may increase if you are also taking a blood thinner medicine. Doctors use every tool they have to get rid of, or at least control, your cancer. Heart problems.

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Side effects Doctors Physicians Leads 210

European Pharmaceutical Review

NOVEMBER 24, 2022

Patients with refractory systemic lupus erythematosus (SLE) were able to go into remission within three months of one small dose of a personalised anti-CD19 CAR T-cell immunotherapy in a clinical study. Every patient remained in remission up to a year. CAR T therapy for systemic lupus erythematosus.

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Side effects Medicine Doctors Patients 105

Medgadget

DECEMBER 16, 2022

It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare. Silvia Fan and the Taiwan Institute for Biotechnology and Medicine Industry for hosting our trip! Medgadget wishes to thank Ms.

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Medical Device Success

FEBRUARY 6, 2022

How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? To help us understand this huge issue is our guest, Jonathan Chen, MD, PhD, Assistant Professor of Stanford Department of Medicine and the Center for Biomedical Informatics.

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Healthcare Healthcare Medicine Medical 130

European Pharmaceutical Review

DECEMBER 12, 2022

The Scottish Medicines Consortium (SMC) has accepted Utrogestan, the only adjunctive micronised progesterone available as hormone replacement therapy (HRT) for use alongside any oestrogen-only HRT for women with an intact uterus. The SMC Executive’s approval is an important step towards greater patient equity across the UK.”.

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World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

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Medical Prescription Doctors Physicians 93

Referral MD

JULY 19, 2022

Studies show that average Americans spend over 1000 dollars on medicines each year. Discounts on medicines are another important feature of Medicare plans. Cut Your Spending on Medicines. This coverage helps you save money on the medicines you’d need for different ailments. But, paying in cash has a disadvantage.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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