World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Another trend in the hype loop right now is digital health devices such as the Apple Watch.

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pharmaphorum

DECEMBER 2, 2022

Following an unprecedented year of surging investment interest, the digital health industry is booming. With myriad new technologies and tools hitting the market, there is no doubt that digital health is transforming the way that we deliver and receive healthcare. Read Deep Dive: Digital Health 2022 in full.

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pharmaphorum

JULY 8, 2022

A variety of digital and sensor technologies have been developed for use in clinical trials to allow the collection of high-quality, reproducible data and provide trialists with real-time insights (Table 1). Table 1: Digital and sensor technology available for use in clinical trials. Novel digital endpoints.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. You should then ask your emarketing people to correlate these numbers with website visitors including pages viewed and time on site. What about switching more money from TV to digital? The trend, right now, for CPG people is to spend more money on digital.

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pharmaphorum

NOVEMBER 23, 2022

But when viewed in isolation, these robust data sets may only provide HTA bodies with a blinkered view of the broader impact of an intervention. Traditionally, HTA submissions leverage significant amounts of data: data about cost, clinical efficacy, benefits, and risks.

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Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors.

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pharmaphorum

OCTOBER 27, 2022

Ipsen’s Dr Oleksandr Gorbenko and MediPaCe’s Dr Sandeep Bagga examine the ‘impact’ of engaging with patients and how patients view their experiences of discussing impact measurement with life science companies. Co-creating a patient engagement impact framework. The future of clinical research in neurology must be driven by community voices.

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pharmaphorum

SEPTEMBER 22, 2022

Cut off from tried and tested methods of engaging with stakeholders, digital, and virtual solutions were thrust into the limelight as the industry proactively accelerated the adoption of technology across all levels of healthcare. The missing pieces of the digital therapeutics puzzle. Gene therapies for prevalent diseases in Europe.

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Toolyt

SEPTEMBER 19, 2022

According to the study conducted by Gartner in 2022, only 14% of organizations have achieved a customer 360* view. An elaborately detailed view of the customer about his/her past and present interactions is important. Let’s dive into the key points of having a 360-degree customer view- 1.

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Toolyt

SEPTEMBER 19, 2022

According to the study conducted by Gartner in 2022, only 14% of organizations have achieved a customer 360* view. An elaborately detailed view of the customer about his/her past and present interactions is important. Let’s dive into the key points of having a 360-degree customer view-. Insightful Predictive Analysis.

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Impetus Digital

DECEMBER 5, 2022

This is a guest article provided by Cybernews and does not necessarily reflect the views and values of Impetus Digital. Digital health data security is a growing concern for individuals, organizations, and government agencies. The healthcare industry is embracing digital health technologies to improve patient care and outcomes.

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PM360

JUNE 16, 2023

Furthermore, demand for digital solutions has triggered a transition to omnichannel communications. While this view is valid, the industry has evolved even further. billion it dedicated to digital. To view the healthcare market in a whole new light. Smaller field forces. Going beyond multichannel (i.e.,

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Pharmaceutical Technology

AUGUST 30, 2022

Verista's acquisitions complement the firm's offerings and highlight its focus on Digital Strategy and Innovation (DSI) solutions, where clients are guided through four phases to create their digital strategy: (1) Assess, (2) Deploy and Expand, (3) Automate, (4) Continuous Improvement. United States.

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pharmaphorum

JULY 7, 2022

pharmaphorum’s digital magazine Deep Dive provides objective, issue-driven views, analysis, high-level interviews and unique research for pharmaceutical companies, biotech firms and the wider healthcare sector. ASCO 2022: Checkpoint inhibitors, Enhertu in spotlight. Read Deep Dive: Oncology in full.

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Impetus Digital

JULY 5, 2023

It essentially entails the constant monitoring and analysis of various cloud infrastructure indicators such as resource utilization, network performance, storage capacity, and application responsiveness. About the Author Srushti Shah is an ambitious, passionate, and out-of-the-box thinking woman having vast exposure in Digital Marketing.

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European Pharmaceutical Review

JULY 13, 2023

In EPR’s Future of Bio/Pharmaceutical Analysis online summit last month, Lonza’s Associate Director of R&D discussed the benefits and challenges of using process analytical technology (PAT) in biologics manufacturing. The post How can PAT help advance biologics manufacturing? appeared first on European Pharmaceutical Review.

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Infuse Medical

APRIL 5, 2024

However, with the rise of digitization and data analytics, modern sales enablement strategies have become more sophisticated, leveraging technology to deliver personalized experiences and drive better outcomes. Market Trends and Analysis: Industry insights, competitor activity, and market forecasts.

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Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. EHR stands for Electronic Health Records and is the digitized form of a patient’s health chart and other essential information. However, it is not only related to digital documentation.

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Nixon Gwilt Law

AUGUST 10, 2022

OIG Approves Smart Debit Card Incentive Program for Patient Adherence One of the most common questions our attorneys get from digital health clients is: “How can I help my healthcare provider customers improve patient adherence?”. That said, the OIG’s analysis reveals 4 key insights for companies considering such arrangements.

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Medgadget

MAY 3, 2023

AI is already playing a major role in medical imaging by helping to automate image analysis and reduce the amount of time needed to interpret scans. So, what you have are clinicians with a holistic view of the patient in a better position to inform the kind of precise care needed, thanks to the efficiencies brought on by AI.

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Medico Reach

FEBRUARY 8, 2023

With the use of trailblazing digital platforms, cost-effective technologies, big data analytics, blockchain, and artificial intelligence (AI), the landscape is undergoing a massive transition. The Grand View Research published a report highlighting the stark growth prospects of the pharma industry. from 2023 to 2030. billion by 2027.

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Pharma Marketing Network

JULY 21, 2021

The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.” What is the objective of this analysis? Across the panels, three consistent themes emerged: Evolution , Integration , and Empathy.

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Pharma Marketing Network

JULY 21, 2021

The summit consisted of three panel discussions: “Coordinated CX: Moving Beyond Campaign Management,” “Digital Customer Experience and Analytics,” and “The Engagement Matrix: A Holistic View of CX.” What is the objective of this analysis? Across the panels, three consistent themes emerged: Evolution , Integration , and Empathy.

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PM360

JUNE 26, 2023

Or MorphoSys’ giant number “5” made up of hundreds of their brand logos, to communicate they had reached the critical threshold of five years of analysis data. And the more distinctive they are, the more easily they will cue the brand when they are viewed again. GSK’s ASCO 2023 booth. AstraZeneca’s ASCO 2023 display.

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Healthcare Success

JULY 11, 2022

PRO: Reporting and analysis tools. Today’s healthcare consumer expects optimized digital experiences, no matter where or how they interact with your brand. Understanding digital preferences, like those noted above, can also translate into improved patient experience. PRO: Cross-device and cross-platform reporting.

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Medgadget

AUGUST 8, 2023

In fact, toddlers with autism may miss many hundreds of opportunities for social learning within 5 minutes of viewing of ordinary peer social interaction. Using patented analysis technology, these data are compared to age-expected reference metrics to determine if the child is missing key moments of social learning.

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Rep-Lite

MAY 22, 2023

Conducted market research and competitor analysis to identify emerging trends and inform marketing campaigns. For example: Project Highlights: Sales Analysis Project, University of XYZ Developed a comprehensive sales performance dashboard using data analysis and visualization tools.

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eMediWrite

MAY 10, 2022

The COVID-19 pandemic has had an impact on how pharmaceutical companies advertise and distribute their products: customers are becoming more informed and proactive, while businesses must adapt to an increasingly digital world. Are you ready to face the new challenges because of your organization’s digital maturity?

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Nixon Gwilt Law

DECEMBER 16, 2021

We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about? Kaitlyn also predicts an improved focus on equity in digital health. NGL lives and breathes healthcare and life sciences innovation.

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pharmaphorum

NOVEMBER 18, 2022

Biopharma’s digital interactions with healthcare professionals (HCPs) are now a critical part of industry relationships. While many commercial teams wish they had more access to face-to-face meetings with HCPs, a blend of both digital and in-person is key for improving outcomes.

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Referral MD

MAY 4, 2022

Today’s consumers have grown accustomed to digital experiences that increasingly personalize their interaction with any brand. The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. Many practice owners and administrators may view this definition with skepticism.

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Spotio

JANUARY 8, 2024

Cost Analysis: How much will it cost you to align your territories? Apps like SPOTIO let you view digital maps on your mobile device or desktop computer, then enable you to divide them into custom territories by using zip codes or drawing with your finger. Don’t forget to consider sunk costs and opportunity costs.

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pharmaphorum

DECEMBER 11, 2022

Digital transformation in pharma is not a singular endeavour. So, when a life sciences company embarks on a project of digital transformation or innovation, it’s really embarking on multiple projects that span the wide world of pharmaceutical operations. Dr Yacine Hadjiat is global head of Biogen Digital Health Solutions.

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Healthcare Success

JUNE 12, 2023

This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Conducting a competitor analysis allows you to examine their local SEO strategies and uncover opportunities to strengthen your local SEO and page rank.

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pharmaphorum

NOVEMBER 2, 2022

Digital therapeutics are rapidly coming into the foreground to treat a variety of conditions. Ben Hargreaves discovers how chronic pain could be a key area for digital therapeutics, as they offer non-addictive and effective relief from the condition. The potential for a digital solution. DTx in action.

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pharmaphorum

SEPTEMBER 5, 2022

While performing analysis for a client of online accounts for sale, Kasada uncovered a new and illegal way bots are being used – to steal pharmacy customers’ accounts and resell prescriptions on a secondary market for in-demand substances, such as Oxycodone.

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pharmaphorum

NOVEMBER 23, 2022

For example, digitally reported patient outcomes can help widen the pool of patients and bring data points closer, accurately representing the patient’s outcome. With such heterogenous experiences in rare diseases, digital solutions can create a more inclusive process and data set. A less crowded digital landscape.

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