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5 Digital Media Tactics to Amplify Public Health Marketing Campaigns

PM360

Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have been the status quo for years. Digital media is transforming what’s possible for public health marketing, allowing brands to raise awareness in a much more efficient, measurable way. But we can do better.

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AI will continue to attract investment in near future in the healthcare industry

Pharmaceutical Technology

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.

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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

In some instances, the off-course message is about healthcare. Experienced marketing professionals and healthcare communicators recognize and avoid this classic mistake. Digital media, in particular, can present messages that are directed to the audience with individual precision. Digital media.

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The Increasing Trend of Native Advertising in Healthcare

LEVO Health

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native Advertising is Ideal for Healthcare Marketing.

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6 Ways to Ensure Your Marketing Gets in Front of Generation Z

PM360

As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post , I talked about how to tailor healthcare messaging to this technologically minded, brand-conscious, and convenience-seeking generation.

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Meeting MSL training needs in an evolving landscape

pharmaphorum

Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. But who keeps the MSLs up-to-date, and who makes sure they have the hard and soft skills necessary to be an effective partner for healthcare professionals?