World of DTC Marketing
JANUARY 20, 2022
According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. The post The biggest waste of digital media spending in pharma. In our August 2000 survey, only 10% of health seekers said they had purchased medicine or vitamins online. .
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. Digital agencies have a lot of experience, but they should not do what a client says.
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PM360
AUGUST 24, 2023
Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. Danny’s futuristic ponderance, “We’ll see if it [influence] can be a sustainable business.”
Pharma Marketing Network
OCTOBER 6, 2021
The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. All advertisers must ensure creative is compelling, but pharma advertisers must also consider compliance.
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.
PM360
JULY 21, 2022
The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.
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