World of DTC Marketing

JANUARY 20, 2022

Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. The post The biggest waste of digital media spending in pharma. Many pharma brands are making mistakes when calculating and ranking channel value. appeared first on World of DTC Marketing.com.

Digital Media 232

Digital Media Media Pharma Doctors 232

PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Outsourcing to an Advertising Agency or Media Company Outsourcing to a specialized media team offers many benefits.

Media 98

Media Pharma Marketing Digital Media 98

Clarivate

OCTOBER 19, 2021

Our latest Global Research Report from the Institute for Scientific Information examines G20 member countries’ research performance and includes a special analysis of their COVID-19 research. Our Annual G20 Scorecard, 2021 includes a special analysis of the G20 contribution to recent COVID-19 research.

Specialization 98

Specialization Digital Media Media Food 98

PM360

JANUARY 25, 2023

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Pharma prioritizing industry knowledge over media knowledge. Digital is a subfunction house in Commercial Operations.

Media 96

Media Digital Media Marketing Pharma 96

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. They might showcase a new medical technology, a promotional event, or a special offer from a healthcare practice.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

Pharma Marketing Network

APRIL 12, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs.

Media 69

Media Digital Media Networking Pharma 69

Pharma Marketing Network

APRIL 7, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs.

Media 40

Media Digital Media Networking Marketing 40