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Enabling the next wave of innovative drug therapies with speciality enzymes

Pharmaceutical Technology

For cell and gene therapy applications, you need a variety of speciality enzymes of the highest purity, specificity, and consistency. Developing best-in-class speciality enzymes. In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market.

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The 7 Ps of Marketing

Healthcare Success

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. But increased competition is on the horizon. Jazz Pharmaceuticals has numerous patents on sodium oxybate and, through litigation, has maintained market exclusivity for many years. Competition starts to heat up.

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How to use predictive analytics in healthcare to better anticipate market shifts

Clarify Health

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How TPAs Can Use Network Design as a Competitive Advantage

Clarify Health

The TPA market is expected to grow at a compound annual growth rate of 9.6% New medications and specialized care can support recovery from serious diseases and injuries, as well as help people with chronic conditions live a better quality of life. Employees want advanced care options.

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Episode 74 – Knowledge is Power in MedTech – A system for knowing your customer, market and industry

Medical Device Success

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

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