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Will We Close the Medicare Advantage Primary Care Gap in 2024?

MedCity News

Medicare Advantage patients without a primary care physician are perhaps the greatest risk to health plans in 2024. Health plans must adopt best practices to reach and engage MA patients, especially those with multiple, complex conditions. Here are six best practices to consider.

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Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

MedCity News

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

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Top Telehealth Takeaways from the 2024 Proposed Medicare Physician Fee Schedule

Nixon Gwilt Law

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”). The 2023 CAA further extended these flexibilities through the end of 2024.

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CMS Releases Final 2024 Medicare Physician Fee Schedule: Key Changes for RTM and RPM

Nixon Gwilt Law

On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule. Remote monitoring for established patients The CMS had proposed that RPM and RTM may be furnished only to established patients.

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In-person, hybrid, or digital? State of Pharma meetings and events in 2024

Impetus Digital

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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The futility of banner ads

World of DTC Marketing

Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. For patients, using banner ads is the most significant waste of money in DTC budgets.