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Patient Privacy in 2024

Penrod

Additionally, OCR specifies that when a healthcare entity subject to HIPAA collects such information, like when a potential patient seeks services in their area, that data is classified as Protected Health Information (PHI). In addition to these states, several more have privacy laws set to go into effect in 2024.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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In-person, hybrid, or digital? State of Pharma meetings and events in 2024

Impetus Digital

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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2024 Video Marketing Trends in Healthcare

LEVO Health

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

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Dispatches from SXSW 2024: Keep Austin Weird, Keep Healthcare Human

PM360

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Patients were the lens through which all innovation was filtered, and rightly so.

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CMS Proposes New Services for Vulnerable Patients: Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation

Nixon Gwilt Law

healthcare system is access to equitable care for our most vulnerable patient populations. In cases where the patient suffers from a “serious, high-risk illness” like cancer and is limited by SDOH, a practitioner must dedicate significant time and resources to ensure the patient can access the right care.