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Top 10 Medical Education Trends of 2024

Impetus Digital

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. It encourages collaboration and understanding of each role, ultimately improving patient care outcomes.

Education 109
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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Improving Patient-Physician Interaction with AI-Enhanced Data

PM360

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S., million by 2028.

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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Avoiding potentially misleading practices, providing accurate information and prioritizing patient welfare are important concepts reps must follow. Ethical marketing is essential to maintain the trust and integrity within the industry.

Sales 52
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Think Tank – Building Trust Equity

PM360

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. PM360 asked a few specialists to share their intake on building trust equity with patients in the industry.

Ethics 59
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Augmented Reality: Transforming Surgical Planning And Navigation

Infuse Medical

By 2024 there will be an estimated 1.7 Integration of AR in medicine marks a basic change in how operations are carried out, therefore improving patient outcomes and lowering surgical risks; it is not only a technological development. billion mobile augmented reality (AR) users worldwide, a rise of 1.5

Doctors 52