European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

Healthcare 76

Healthcare Healthcare Electronics Safety 76

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). And in 2023, these investments will hopefully pay off. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”.

Marketing 90

Marketing Sales Medical Patients 90

PM360

MAY 15, 2023

She was an oncology patient recently and found herself utilizing all her professional knowledge of the healthcare sector to navigate that experience and advocate for her own treatment. “Interestingly, her approach was not only shaped by professional aptitude. I can see how that’s honed her dialog with clients in a standout way.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

PM360

SEPTEMBER 21, 2023

Jeff Casberg, MS, RPh, Senior Vice President of Clinical Pharmacy at IPD Analytics, a managed care and pharmaceutical consultancy, highlighted a wide range of 2023 key events that will affect managed care professionals by the end of the year. This product is expected to have three generic launches in 2023.

Management 105

Management Manufacturing Sales Competition 105

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

MAY 15, 2023

Karina is also passionate about promoting the professional advancement of women within the healthcare industry, and serves as the Pacific Regional Chair for the Healthcare Businesswomen’s Association (HBA).

Physicians 59

Physicians Electronics Prescription Manufacturing 59

MedReps

JANUARY 30, 2023

Medical Sales Trends to Watch Out For in 2023 If you want to know what the future holds and create some forward-thinking sales goals, then check out these medical sales trends to watch out for in 2023. Along with an increase in elderly people, there’s also more healthcare spending taking place.

Medical sales 74

Medical sales Medical Sales Sales goal 74

Eversana Intouch

JANUARY 19, 2023

Success in 2023 will mean addressing each of those five issues meaningfully – understanding them fully and giving them real action, not just lip service. Moreover, what a healthcare brand is – just a pill? Pharma marketers in 2023 need to: Look for blind spots. or technology, too? in the 2020s is no different.

Medical 52

Medical Education Competition Marketing 52

pharmaphorum

JANUARY 27, 2023

It’s wise advice from the “Sage of Omaha”; indeed, one highly respected financial newspaper began its 2023 predictions by conceding that it had been wrong on five major counts for 2022. Demand has also increased due to changes in prescribing protocols, leading to a higher underlying number of prescriptions for certain antibiotic medicines.

Medicine 85

Medicine Government Marketing Transportation 85

World of DTC Marketing

MARCH 10, 2022

The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023. The increase followed total Humira price hikes of 19 percent during 2017 and 2018. The executives at AbbVie make over $300 million.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Manufacturing 205

PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

Retail 98

Retail Healthcare Healthcare Consulting 98

PM360

JULY 13, 2023

What if the industry were to incentivize persistence over new prescriptions? The lack of ongoing engagement after an office visit can leave patients unsupported and disconnected in their healthcare journey, often impacting adherence rates. NRx data drives stock prices, determines ROI, and directs bonuses.

Medical 98

Medical Patients Education Transportation 98

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Households in 2022,” May 2023.

Prescription 52

Prescription Medical Distribution Patients 52

Pharmaceutical Technology

JUNE 20, 2023

The US Food and Drug Administration (FDA) has now granted fast-track and rare paediatric disease designations, and the UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has also granted promising innovative medicine status to vamorolone for DMD.

Food and Drug Administration 98

Food and Drug Administration FDA Prescription Medicine 98

Pharmaceutical Technology

JUNE 12, 2023

Patients with erectile dysfunction (ED) will now be able to access a topical treatment without the need for a prescription after the US Food and Drug Administration (FDA) greenlit Futura Medical’s Eroxon. Futura says it plans to continue launches throughout 2023. ED affects approximately 18% of men in the US.

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Food 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Humira, the long-running blockbuster autoimmune drug, was not eligible for negotiations since it will have nine biosimilars on the market by the end of 2023. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. To provide some perspective, during the first six months of 2023 the editorial team at GoodRx saw over 7.5 Diabetes: a defining disease of the 21st century,” The Lancet , June 24, 2023.

Doctors 72

Doctors Prescription Specialization Medical 72

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Side effects Patients 105

PM360

DECEMBER 20, 2023

With its rapidly evolving healthcare system, limited transparency of public information, and language barriers, China has never proven to be an easy market for overseas pharmaceutical companies to enter. market (source: IQVIA MIDAS, May 2023). billion people in 2023). in the top five European Union markets and 7.1% in the U.S.

Marketing 105

Marketing Insurance Medical Manufacturing 105

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S.,

Prescription 52

Prescription Medical Physicians Education 52

PM360

DECEMBER 14, 2022

that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and beyond. So, in order to help best prepare you for what might come, we asked these 10 individuals to peer into their crystal balls and let us know: What will be the biggest trend(s) marketers will be talking about in 2023?

Marketing 91

Marketing Patients Healthcare Healthcare 91

World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. sales until at least 2023 because 257 patent filings stand in the way. Political pressure was mounting in the US, the most profitable market. I’m glad that pharma is enjoying a reputation bump.

Pharma 186

Pharma Competition Prescription Doctors 186

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey. What Does This Mean for Your Brand?

Physicians 52

Physicians Patients Healthcare Provider Retail 52

PM360

JUNE 16, 2023

The healthcare industry has been transformed by the COVID-19 pandemic, and the diagnostic market is no exception. This has led to significant changes in the healthcare diagnostics market and has created new opportunities and challenges for pharma executives.

Marketing 52

Marketing Healthcare Healthcare Medical 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. When AMJETIVA finally launched at the end of January 2023, its unusual, tiered pricing strategy made headlines. from 91% in 2023 to 36% by 2031. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

Marketing 97

Marketing Physicians Manufacturing Competition 97

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. First, “Effect of Nudges to Clinicians, Patients, or Both to Increase Statin Prescribing: A Cluster Randomized Clinical Trial,” by Srinath Adusumalli and colleagues in JAMA Cardiology , 2023. This is a synthesis of the growing research applying nudges in healthcare.

Marketing 52

Marketing Electronics Doctors Physicians 52

PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. What technology will have the biggest impact on the industry within the next three years?

Marketing 64

Marketing Specialization Healthcare Healthcare 64

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

PM360

JULY 13, 2023

Launched in April 2023, BrightInsight’s PSP+ Companion App, built on the compliant BrightInsight Platform, connects patients to the resources they need to complete prior authorization, register for financial assistance, understand and track their therapies, and much more. But outdated manual processes are complex and leave many patients out.

Education 89

Education Medical Media Patients 89

European Pharmaceutical Review

APRIL 13, 2023

Psychedelic research: evaluating the fast-evolving regulatory roadmap Psychedelics: the position in Europe The EMA’s recent letter confirms that as of 17 February 2023 in the EU, 6 there were: 11 ongoing clinical trials in EU with psilocybin for a range of central nervous system conditions four ongoing trials with MDMA one trial with LSD.

Medicine 108

Medicine Food and Drug Administration Doctors Government 108

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not qualify for any exemption (e.g., for orphan products or plasma therapies).

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. Practitioners all over the world have now switched to computerized records.

Electronics 52

Electronics Healthcare Healthcare Medical 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

PM360

MAY 15, 2023

Creating meaningful engagements with healthcare professionals (HCPs) at moments that are relevant to them while they are treating patients is a critical element of healthcare marketing. This requires a precise strategy, and pharmaceutical brands should be well equipped to target HCPs across the point-of-care ecosystem effectively.

Marketing 52

Marketing Prescription Patients Education 52