pharmaphorum

DECEMBER 16, 2022

A number of pharma-adjacent tech firms and non-profits announced personnel news in the month of November. Other pharma supplier hires. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. We’ve rounded up some highlights below.

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Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. 5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Accessed March 21, 2022. Sunny White.

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pharmaphorum

SEPTEMBER 22, 2022

Inside the colourful history of pharma advertising. We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps. What physicians need from post-pandemic pharma comms. Frontiers Health 2022. Moving forward the evolution of digital maturity in pharma.

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Pharma Marketing Pharmaceutical Physicians 52

pharmaphorum

JULY 7, 2022

As this issue’s contributors discuss, by working together pharma companies and healthcare providers can significantly enhance oncology treatment for patients. Recent progress in immunotherapy, targeted therapies, and genetic testing has allowed physicians to treat breast cancer more precisely, says Daiichi Sankyo’s Markus Kosch.

Healthcare Provider 52

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PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.

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Pharma Food and Drug Administration Medicine Pharmaceutical 79

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. The benefits of which provide pharma companies with flexibility and scalability. These inside sales teams remotely interact with physicians through emails, targeted emr advertising, video conferences, and phone calls.

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eatNgage

FEBRUARY 15, 2022

How Pharma Companies Can Benefit from eatNgage. With the new regulations in place, pharmaceutical companies have been forced to forgo offering extravagant gifts, making business lunches one of the most viable methods for pharmaceutical reps to present new drug treatment options to physicians. © 2022 eatNgage. Virtual Events.

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Pharma Doctors Physicians Pharmaceutical Sales 52

PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! August 23, 2022. The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. What are these new and existing pharma regulations, expectations, and challenges? dstansberry@costellocreativegroup.com.

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PM360

APRIL 22, 2024

In fact, according to a 2022 survey, most HCPs (~63%) prefer to hear directly from experts, KOLs, or peers regarding information about the latest in research, trials, and treatments. TAP INTO TRUST AND MAKE IT RELEVANT Many HCPs report approaching pharma-created content with suspicion of promotional agendas and bias. Doximity; 2022.

Physicians 52

Physicians Education Healthcare Healthcare 52

Pharmaceutical Technology

SEPTEMBER 13, 2022

With success in the metastatic setting, pharma companies, researchers and physicians have invested heavily in exploring the use of immune checkpoint inhibitors (ICIs) for the treatment of locally advanced disease, hoping to increase response rates and prevent disease progression. appeared first on Pharmaceutical Technology.

Patients 69

Patients Physicians Safety Pharma 69

Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data). State of Pharma meetings and events in 2024 appeared first on Impetus Digital.

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PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Symphony Health Solutions, practitioner insight’s data, 2022.

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European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. Velocity acquired four clinical research sites in Europe from July 2022 onwards across the UK and Germany.

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma? Is the metaverse even a worthwhile investment for Meta? billion—and $21.3

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PM360

AUGUST 9, 2022

Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). FDA Update. Drug Approvals.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Clarivate

OCTOBER 10, 2022

Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Read on to for insights from our analysts on: Global highlights from ESMO 2022. Key ESMO 2022 highlights from Mainland China. Seven global highlights from ESMO 2022.

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PM360

JUNE 26, 2023

As the NIH states, sourcing feedback from just one demographic group can create a gap in fundamental understanding of diseases and responses to treatments, impacting clinical decisions, guidance that physicians offer to patients, and new treatment development. Yet simple tactics matter.

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pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. It works like this. billion in 2021. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

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Electronics Physicians Prescription Doctors 70

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. expect their group health plan premiums to increase, on average, a bit above or below 5 percent in 2022, even after taking cost-management initiatives into account.

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PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

PM360

NOVEMBER 12, 2023

Here’s the fact: since the pandemic, launch revenues in pharma have declined. After a review of the professional literature and great advice from several colleagues in pharma, here are several things I would recommend. Physicians are also increasingly selling their practices to integrated delivery networks (IDNs) and hospitals.

Physicians 64

Physicians Marketing Sales Pharma 64

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Eversana Intouch

MARCH 30, 2022

Charles Almond, was looking for a way to honor physicians. At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. 2022 Pharma Marketing Trend to Watch: Musical Chairs. Why Pharma Marketing Is Like 3-D Chess.

Doctors 52

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn. According to 2022 primary market research from Clarivate, 62% of payers indicated that they cover Humira on ‘preferred brand’ status, while 16% of payers cover Humira on specialty tier.

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Marketing Physicians Manufacturing Competition 97

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. Technological advances, process enhancements, new messaging formats, and social media platforms (such as Facebook, Linkedin, and even Twitter) allow inside sales forces to create specific rare disease market research for pharma companies.

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PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. We will be introducing HSS Viewpoint in September 2022 to facilitate dialogue and fill in the gap when one-on-one conversations fall short.

Education 52

Education Media Medical Physicians 52

PM360

JULY 26, 2023

Since passage of the Inflation Reduction Act (IRA) in August 2022, the focus of many industry analysts and pharmaceutical companies has been on two important first order concerns: identifying products to be negotiated by the Centers for Medicare & Medicaid Services (CMS) and assessing the direct impact on prices.

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PM360

SEPTEMBER 21, 2023

GoodRx is the leading platform 2 with the highest unaided awareness and trust across patients, physicians, and pharmacists 3 that Americans—regardless of insurance status—use across many phases of their healthcare journey. Source: IQVIA Institute, March 2022. Source: GoodRx proprietary data for 19 months ending December 31, 2022.

Prescription 52

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European Pharmaceutical Review

JULY 18, 2022

Nebido is typically administered by a physician every 10-14 weeks for treatment of male hypogonadism or testosterone deficiency, It can also be used to treat clinical symptoms such as regression of secondary sexual characteristics, change in body composition, asthenia, reduced libido or erectile dysfunction.

Medicine 78

Medicine Physicians Competition Patients 78

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. That has created a different problem: almost 60% of all doctors now feel that they have been recently spammed with digital messaging by at least one pharma company. Where do we go from here?

Marketing 75

Marketing Physicians Media Doctors 75

Evolve Your Success

JUNE 28, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. We give them this very quantitative assessment of their idea based on market size, the clinical need, and the attractiveness as a physician call point. When he sold that business in 2022, it was an unbelievable accomplishment. — Watch the episode here.

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Sales Pharma Medical sales reps Medical sales 52

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Supplementing pharma’s social media strategy. Congress Coverage.

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Media Healthcare Healthcare Education 86

PharmaKinnex

MAY 20, 2022

How to Get Started with Contract Pharmaceutical Inside Sales Companies May 20, 2022. One way to ensure pharma sales success is tapping whitespace and hard-to-reach areas within covered territories that field sales reps often cannot reach due to geographical constraints and access restrictions. When that happens everyone wins.

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PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. PM360 spoke with him about all of this and what it takes to run a successful pharma company—or seven.

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Pharmaceutical Physicians Pharma Competition 72

Pharmaceutical Technology

FEBRUARY 3, 2023

billion in 2022. According to GlobalData estimates, in 2022, the adalimumab biosimilars market was valued at $184.2 This market dynamic will likely intensify both if more adalimumab biosimilars receive interchangeability designation and with increased pressure in the US Pharma market due to the Inflation Reduction Act of 2022.

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