PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Clarivate

APRIL 24, 2023

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Source: IQVIA Institute, March 2022. Source: GoodRx proprietary data for 19 months ending December 31, 2022. Households in 2022” (Figure 3).

Prescription 52

Prescription Medical Patients Distribution 52

PM360

MAY 21, 2024

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. PM360’s Focus On section examines a specific area of the life sciences industry.

Media 105

Media Healthcare Healthcare Marketing 105

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage.

Media 87

Media Healthcare Healthcare Education 87

Impetus Digital

APRIL 24, 2023

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

Medical 52

Medical Education Physicians Healthcare 52

Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

Retail 52

Retail Healthcare Healthcare Physicians 52

PharmaKinnex

MAY 15, 2022

May 15, 2022. Continue reading to learn how marketing provides expert help to enhance your sales team’s performance and lessen some of your day-to-day pressure. So, how can marketing support your pharma sales team? Healthcare Providers Are Overwhelmed. How Can Marketing Support The Sales Team’s Success?

Marketing 52

Marketing Sales Training Recruitment 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

Media 52

Media Healthcare Healthcare Recruitment 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

Media 52

Media Education Pharma Patients 52

PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Observationally, this is truer for the small and mid-size pharma and biotech companies than for larger pharma companies.

Patients 98

Patients Medical Education Government 98

pharmaphorum

OCTOBER 10, 2022

As part of efforts to increase uptake of screening programmes, purpose-driven partnerships between the NHS and the pharma industry have emerged as an innovative solution to raise patient awareness. As Krishna details, it is a task that cannot be achieved by siloed pharma and healthcare providers working in isolation.

Patients 93

Patients Pharma Media Training 93

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder. Linda Ruschau.

Marketing 52

Marketing Physicians Doctors Patients 52

Evolve Your Success

APRIL 11, 2023

He reflects on his early career in pharma and B2B sales, and how it led him to his entrepreneurship journey. He had a small stint in pharma at the very beginning of his career and even had a stint in B2B sales right out of college. My partner is an emergency medicine physician. You can do that up to five times.

Sales 52

Sales Medical Medical sales Media 52

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

Healthcare 98

Healthcare Healthcare Distribution Insurance 98

Pharmaceutical Technology

JANUARY 27, 2023

The program follows the lead of Pfizer’s warranty programs for Panzyga (immune globulin intravenous) and Xalkori (crizotinib), as pharma continues to explore new types of risk sharing agreements. Hlávka says healthcare providers often ask, “Should we only pay for some of the patients?

Patients 52

Patients Pharmaceutical Manufacturing Healthcare Provider 52

Pharmaceutical Technology

AUGUST 8, 2022

Yet, despite the landmark FDA approval, digital pills have not exploded in pharma. The digital pill, now marketed by Otsuka Pharmaceuticals, is forecasted to make $27 million in sales in 2022, as per GlobalData. It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider.

Food and Drug Administration 122

Food and Drug Administration FDA Medicine Patients 122

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person.

Education 98

Education Doctors Patients Physicians 98