Pharma Marketing Network

MARCH 30, 2021

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 71

Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Wondering what that is?

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World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2021, a net loss of 2.26 Doctors have refrained from telling patients, and insurance companies usually send a letter. years in 2019 to 76.99

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Healthcare Healthcare Insurance Physicians 52

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. As a medical sales professional looking ahead to 2021, now more than ever it is imperative to evaluate your strategy for the new year. Here are 21 tips to grow your medical sales business in 2021: 21 – Understand Pain Points.

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Medico Reach

JULY 21, 2022

The international virtual reality and augmented reality market in healthcare are expected to grow at a rate of 27.2% from 2021-2028. Rising healthcare costs and the need for innovations have boosted the growth of AR and VR in the medical industry. Augmented Reality and Virtual Reality in Healthcare Market Size.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Partnering with pharmacies and other healthcare organizations to create a holistic experience.

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World of DTC Marketing

MARCH 30, 2022

Healthcare spending is supposed to climb during the next decade, and it’s profitable for the players. in 2021, or about $4.3 between 2021 and 2030, reaching almost $6.8 Why the emphasis on giving money to politicians? National health spending surged 9.7% in 2020, rising from $3.8 trillion in spending in 2019 to $4.1

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Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. As the uncertainties continue to persist in 2021, the only businesses that will survive and emerge out victorious are the ones that look at new ways to pivot and quickly adapt to their surroundings.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Business magazines are writing about the “digital future” of healthcare but are consumers ready? Much has changed but a lot is also the same. Some are, but most aren’t.

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PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. Prevnar 20 was cleared for adults in 2021. As a medical resident at Denver Health in Colorado, Dr. Sorensen learned that summer was known as “trauma season” and it was all related to climate changes.

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Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In December 2021, your company was acquired by Clarivate. What side effects should you contact a doctor about immediately, or what are the risks of a procedure and the likelihood of success?

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Healthcare Healthcare Patients Physicians 52

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Physician engagement is important for growth Supporting physician engagement is always challenging in the fast-moving and demanding healthcare environment, but the trauma and lingering effects of the COVID-19 pandemic have made it even more so.

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pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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Medical Prescription Doctors Physicians 94

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. “My greatest regret in founding Zocdoc is that we didn’t do enough to make healthcare more accessible to everyone,” said Massoumi.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations. By 2020, that percentage plummeted to just 8%. References: 1.

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Medico Reach

OCTOBER 17, 2022

billion in 2021, with a compounded annual growth rate (CAGR) of 3.1% What really matters are the orthopedic medical device trends that are already shaping the healthcare industry. Advancements in medical technology will always be a favorite topic of discussion when analyzing the healthcare sector. from 2022 to 2030.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. As part of the report, Doximity, the leading digital platform for U.S. This self-serving report is flawed.

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Physicians Doctors Patients Training 154

Medico Reach

FEBRUARY 17, 2023

Nearly every business and industry related to healthcare have been severely disrupted by the COVID-19 outbreak. Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives.

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PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Medicine Healthcare Healthcare Pharma 92

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

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World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. The sales rep talked to an Oncologist about the company’s new drug when the doctor wanted to ask some specific product questions. SUMMARY : Digital marketing is not a tactic.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Telehealth took major strides since the onset of the COVID-19 pandemic.

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Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Telehealth took major strides since the onset of the COVID-19 pandemic.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52