World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Business magazines are writing about the “digital future” of healthcare but are consumers ready? Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%. References: 1.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

Marketing 98

Marketing Patients Pharma Doctors 98

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Partnering with pharmacies and other healthcare organizations to create a holistic experience.

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Marketing Pharmaceutical Side effects Insurance 52

PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. from 2021 and reach $4.2 Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2025.

Prescription 105

Prescription Medical Side effects Patients 105

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

Marketing 52

Marketing Electronics Doctors Physicians 52

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. The sales rep talked to an Oncologist about the company’s new drug when the doctor wanted to ask some specific product questions. SUMMARY : Digital marketing is not a tactic.

Marketing 180

Marketing Pharma Sales Management 180

Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. Billion in 2021. It delivers coding and billing solutions mainly related to healthcare and medical practices. And mind you, what they do is extremely important! was valued at USD 17.9

Medical 75

Medical Physicians Healthcare Healthcare 75

World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients.

Insurance 263

Insurance Doctors Government Physicians 263

Veeva

AUGUST 15, 2021

In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry. Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers.

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Sales Healthcare Healthcare Healthcare Provider 52

PM360

DECEMBER 14, 2022

I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. Pricing pressure and overall changes to healthcare will accelerate this. By targeting known healthcare audiences, marketers can tailor their ads based on pain points, unique challenges, and immediate HCP needs.

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

NOVEMBER 21, 2022

This rate declined to 11% during the next six-month period, and then to 8% a year into the pandemic (March-August, 2021). As an industry, we need to assess the available technology being used for remote healthcare and to align where it fits along the patient’s functional journey, all its micro-moments, pain points, or saturation points.

Marketing 52

Marketing Patients Education Electronics 52

pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. Apps related to healthcare are a broad, growing category. including when to take each prescription drug ?

Medical 98

Medical Pharma Prescription Manufacturing 98

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Media Prescription Healthcare Provider Patients 52

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

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Medicine Healthcare Healthcare Pharma 91

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. Different patients have unique needs. Anthony Yanni. Rishi Kadiwar.

Patients 59

Patients Pharma Education Media 59

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6

Marketing 52

Marketing Media Healthcare Healthcare 52

PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. billion in 2021, which was up 67% from the previous year. Furthermore, it is estimated to reach over $2.5

Patients 95

Patients Consulting Physicians Healthcare 95

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. In some countries, EHR is deeply integrated into the entire healthcare system. Adoption of EHR data systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. This is a significant increase compared to the 2021–20 season when the rate was 28.3 per 100,000.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

Pharmaceutical Technology

JANUARY 6, 2023

District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. 2021 was a year of continued innovation and change in the Biopharmaceutical industry. Novartis vs Greece. 10,633,344.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

MARCH 30, 2022

Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. Healthcare spending is supposed to climb during the next decade, and it’s profitable for the players. in 2021, or about $4.3 between 2021 and 2030, reaching almost $6.8 National health spending surged 9.7%

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Pharma Prescription Insurance Doctors 189