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Susan Torroella, 2020-2021 HBA STAR

Pharma Marketing Network

HBA STAR 2020-21, Susan Torroella. The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? The post Susan Torroella, 2020-2021 HBA STAR appeared first on Pharma Marketing Network.

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3 Insights From Re:Imagine Pharma Marketing 2020

Pharma Marketing Network

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

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3 Key Takeaways: DHC Group Omnichannel Roundtable August 2020

Pharma Marketing Network

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. Key Takeaway #3 – Delivering the right message to the physician on the right channel means having the right data .

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The cancer screening time bomb

World of DTC Marketing

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Physicians should be reminding their patients of the importance of early cancer screening, especially for high-risk patients.

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Hackensack Meridian Health modernizes approach to volume growth with next-gen referral analytics cloud software

Clarify Health

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. These four experts have been working closely to transform how the Medicare group at Cigna approaches network design. Why does good network development matter to Cigna?

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[WEBINAR] Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.