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PanAgora Pharma: Pharma Action in Patient Advocacy Summit December 2020

Pharma Marketing Network

PanAgora Pharma: Pharma Action in Patient Advocacy Summit | December 2020. The Pharma Action in Patient Advocacy Summit 2020 will bring together 200+ customer experience leaders, patient advocates, advocacy groups, and pharma patient advocacy leaders to learn how pharma can work with patients to deliver more compelling experiences.

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Dr. Rod MacKenzie, 2020-2021 HBA Honorable Mentor

Pharma Marketing Network

HBA Honorable Mentor 2020-21, Dr. Rod MacKenzie. The post Dr. Rod MacKenzie, 2020-2021 HBA Honorable Mentor appeared first on Pharma Marketing Network. Rod MacKenzie, PhD, is Chief Development Officer and Executive Vice President for Pfizer.

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Webinar recap: How Cigna is Innovating their Network Design Process

Clarify Health

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. Austin has spent the last eight years at Cigna with responsibility for medical economics and analytics, leading the transformation of data and analytics for their government business segment.

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The cancer screening time bomb

World of DTC Marketing

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience

Pharma Marketing Network

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The post PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience appeared first on Pharma Marketing Network.

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Hackensack Meridian Health modernizes approach to volume growth with next-gen referral analytics cloud software

Clarify Health

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. In 2020, the company committed to investing $5 billion in research and development over the next five years. This could help to improve the lives of patients and make a real difference in the world.